House of Style Episode 2: Shooting CinemagraphsStylist: Maher Jridi; Makeup: Sir John; Hair: Sergio Villafane
Who loves portmanteaus??!!! For those who don't know, Cinemagraphs are where cinema and photographs meet in the middle. They're beautiful images where a single element has been animated for several frames to move eerily but elegantly. It's sorta like a GIF within a still photo.
Pioneered by Kevin Burg and Jamie Beck and created during NYFW in 2009 as a collaboration between the graphics artist and the photographer (respectively), cinemagraphs have enjoyed HUGE popularity on social media like Tumblr and Twitter. The fashion iterations you've likely seen have predominantly featured hair or hems of dresses blowing in the wind or else a roving eye like, this Coco Rocha version.
Who loves exposition??!!! Read More...
