Style has moved! come with us to mtv news »
justin-bieber

Bieber's new kicks?
Photos: Getty Images/@justinbieber's Instagram

Over the weekend, Justin Bieber shared a photo of some fresh white kicks with the caption, "New Adidas I designed." Say whaaat? Man, Bieber really IS following in Kanye's footsteps. First, he wears a kilt in his "All That Matters" video, and now he's designing shoes for Adidas? Swag. Unfortunately, other than this Instagram post, little information has been shared about this apparent collaboration. One source told us that they could possibly hit shelves in the spring, but nothing will be confirmed until after the holidays. HMPH! *crosses arms, pouting* We don't appreciate being teased, especially where shoes are concerned. Shoes and/or Justin Bieber, actually. (The lengthy lead-up to that short film for The Key was pure agony.)

Read More...

Tags , , , , , , , Justin Bieber

Jordan x ovo

OVO Stingray 12s Sample Pack
Photo: @champagnepapi's Instagram

Last night in the motherland of Nike, otherwise known as Portland, Oregon, Drake took a concert breather to let the crowd know he drove 28 hours through a snowstorm to stand there before them. He praised the city's roaring populace of bicyclists and single women. And then he announced his induction into the Team Jordan family, claiming it was the best day of his life. Not long after, he posted some teaser pics to his Instagram account.

Last week, Kanye West said "OK BAHYE" to Nike after a five-year partnership and signed a reported $10 million deal with Adidas. Three Stripes publicly confirmed their alliance yesterday.

COINCIDENCE? Prooooooooobably not.

Read More...

Tags , , , , , , , Drake

Kanye West

Kanye West outside of Hot 97 studios.
Photo: Getty Images

Forget the Kanye West shoe collaboration you knew/loved/couldn't afford: Ye is leaving Nike for adidas. (How much are the existing Air Yeezys gonna go for now? Like, 10 billion dollars?) Kanye nonchalantly announced his new partnership during an interview with Hot 97 yesterday and while royalties seem to be the driving force behind the swap, adidas also offers more (dare we say it?) clothing design opportunities for Ye.

The Nike x Kanye partnership made total sense: Kanye loves Nikes and, as he mentioned in the Hot 97 interview, Yeezys made people excited for shoes in a way they hadn't been since the first release of Air Jordans. Kanye was the first and at the time for first inking the deal, only non-athlete working with Nike, which made him special, which, as we all know, is Kanye West's #1 fave thing. However, when Nike teamed up with Eminiem, the company was suddenly "not doing [him] any favors." And so, it seems if Kanye isn't going to be special anymore, he'd rather get royalties, which Nike wasn't offering to him.

Read More...

Tags , , , , , , Kanye West

SneakerBoots Keep Your Feet Cozy

Nike's 2013 SneakerBoot Collection
Photo: Nike

Winter's coming! Hide your kids (sneakers), hide your wives (other sneakers). Shackle the shutters, gather your loved ones and light a fire! (Not with sneakers. #RIPLeftEye)

All right, calm down. Just because snow will soon dust the ground doesn't mean that you absolutely must say good-bye to sneaks for several gloomy months. In fact, there's hope for us all, sneaker lovers. We have options. Good ones! So take a deep breath, find acceptance in your mind grapes for the upcoming season, and let's discuss ways to keep sneakers in regular winter rotation without sacrificing them to slush, salt, snow and doom. No shade to boots, though. Boots are great. We love boots. All hail boots! But back to sneakers.

Read More...

Tags , , , , ,

Rita Ora

Rita Ora in head-to-toe Adidas.
Photo: @ritaora Instagram

Rumor has it on the ol' interwebz that our girl Rita Ora is designing a line for Adidas. Though the news hasn't been confirmed by adidas or Rita, it makes total sense. First of all, Rita is the face of DKNY and Material Girl: she has experience promoting products, now she wants to create them herself. Second, she just released a lipstick and nail polish line with Rimmel, so she obviously knows how to turn what she wears into something that others will want to wear. And, third, SHE WEARS A LOT OF ADIDAS. It seems likely her closet is an Adidas store, IDK.

We had always chalked up her adidas adoration to her friendship with newly announced Moschino Creative Director Jeremy Scott (he makes many an appearance on her Instagram), but a quick look through her Instagram reveals that Rita wears lines from other adidas designers, including Stella McCartney and Opening Ceremony. Let's take a closer look at the ample evidence, shall we?

Read More...

Tags , , , , , , Rita Ora

Justin Bieber

Justin Bieber for Adidas NEO.
Photo: via Adidas Neo's Facebook

It feels like just yesterday we were peeping Justin Bieber's Fall campaign with Adidas NEO. Well, a great day has arrived yet again (and sooner than expected!): Bieber's Winter campaign is hurr, and he's lookin' #swaggy.

The Fall campaign featured several looks, but this one, at least so far, only has J. Biebs in a blue and red plaid flannel. He is ready for winter, people. He's from Canada, so he knows how cold it can get out there. Justin also shows off his black and red NEO sneakers (which we saw in the earlier campaign) by using a drum as an ottoman. Drums are for creating beats, man, not showing off your new kicks! He pairs his rather low-key look with a diamond chain-link necklace that, unfortunately, is not part of the collection. Maybe next time, Bieber? Give the people what they want: diamonds!

Read More...

Tags , , , , , , Justin Bieber

Justin Bieber

Justin Bieber in his Fall/Winter 2013 adidas NEO campaign.
Photo: @adidasneolabel Instagram

The images from Justin Bieber's latest adidas NEO campaign are here, and they give us an artsy, lounging JB. While his images from past campaigns have shown him riding bikes, playing ping-pong, and playing the drums, this Fall/Winter 2013 campaign is just Biebs relaxing in various positions, on various chairs, holding various objects. Let's peep Justin in all his ~chill~ glory:

STRAIGHT CHILLIN'

Justin Bieber

Justin Bieber in his Fall/Winter 2013 adidas NEO campaign.
Photo: @adidasneolabel Instagram

Since the first shot, he's changed his shoes and developed an itch on the left side of his face. Scratch that itch, Biebs. Scratch it 'til it's gone.

Read More...

Tags , , ,

Some things in life are just meant to be, and a Jeremy Scott x A$AP Rocky fashion collab is definitely one of those inevitable things. (Though, for the record, Jeremy's said he's open to a rap collab, as well.) The bold runway designer and Harlem-born MC recently announced that they've teamed up on a special edition pair of adidas Originals sneakers, and ever since that news broke, we've been dying to pick their brains about the project. Lucky for us, we had just that opportunity this past weekend at the adidas Originals store on New York City's Wooster street just before a meet-and-greet attracting a crowd of 300 some-odd fans for autographs and pictures with the JS Wings 2.0 Black Flag creators.

Read More...

Tags , , ,

Jeremy Scott and A$AP Rocky for "Complex" Magazine.
Photo: Complex

Welp. Anyone remotely familiar with the music and style sensibilities of A$AP Rocky and Jeremy Scott had to know this was coming, right? By "this," I'm, of course, referring to the just-released news that this duo has teamed up with adidas Originals for a pair of limited edition collaboration sneakers. The "Fashion Killa" MC and the runway-ready streetwear (or is it street-ready runway?) designer started off as long-time admirers of each others' work and quickly spun that mutual respect into an actual friendship—supporting each other and even covering magazines together. On top of that, they each have their own separate relationships with adidas: Jeremy having contributed collections upon collections upon collections for the brand, and Rocky having lent his voice and pretty mug to a commercial earlier this year. The triple-headed collab was inevitable.

Read More...

Tags , , , , , ,

Selena Gomez

Selena Gomez models her adidas NEO collection.
Photo: adidas NEO

It's heeeeere! Back in November of last year when Selena Gomez was announced as adidas NEO's newest style icon, the release teased that Selly wouldn't just be a face but a designer for the label, too. Since the initial reveal of the Sel x NEO relationship, we've seen the "Come & Get It" singer star in lookbooks, front campaigns, and even host a New York Fashion Week runway show, but now, we're finally getting to see that collection the adidas off-shoot told us to look out for some time this year!

Read More...

Tags , , , , ,

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Staff Editor
Gaby Wilson
West Coast Editor
Chrissy Mahlmeister
Assistant Editor
Maeve Keirans
Editorial Assistant
Jessie Peterson

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2015 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.