Kate Mara and Lena Dunham at the 2012 Emmy Awards.
Photo: Getty Images
We all know that bold, red, va-va-vooom lips may scream "Old Hollywood" 99% of the time, but at tonight's Emmy Awards, stars proved that sometimes it's a less-is-more beauty look that REALLY gets the attention. Nude, skin-toned, naked...whatever you want to call it, this hue totally dominated the makeup game, with everyone from Kate Mara to Lena Dunham sporting the trend. Lena and Kate both paired their lips with a smokey, dark eye, adding a seriously sultry edge to an otherwise demure look. The surprising result is simultaneously innocent AND seductive, and we're pretty much obsessed. Also, is it just us, or do the deep side parts, light brown/reddish hair color and rosy cheeks on the actresses look strikingly similar? Clearly these two are on to something, and let's just say this pale lip look packs a MAJOR punch.