We just wanna look like RiRi.
Photo: Getty Images
Before you get all eye roll-y, just hear us out: Bucket hats are back, and we shouldn't be so mad about it. Yeah, sure, in the mid-2000s you only spotted them on Disneyland dads, babies on the beach, or, like, actual fisherman, but today everyone from Rihanna to Best Coast's Bethany Cosentino to the entire A$AP Mob are wearing this '90s staple on a semi-regular basis—and you can thank Run DMC, LL Cool J, and Aaliyah (RIP) for that. So, let's dissect why exactly we should be rockin' a bucket hat in 2014.
1. THEY MAKE YOU LOOK LIKE RIHANNA
Maybe it's just us, but one of our life goals is to look like Rihanna, and this certainly takes us one teeny, tiny step closer. She can't get enough of 'em as of late, and the floral Joyrich one she's wearing court-side (above) is already sold out. See? We knew we were onto something.
Sad Kanye, anyone?
Photo: The M.O.C Brand
Kanye West has had his fair share of memes from “Imma let you finish…” to the GIF parade that is the “Bound 2” video, but the latest—#sadkanye—might be the best yet. The picture, for those of you have been MIA from the internet for the past two weeks, was taken at a zip-lining site and features Kim Kardashian smiling next to a random dude as Kanye sulks in the background. If a picture is worth a thousand words, #sadkanye is worth a thousand memes. His image has been Photoshopped into every imaginable scenario: The Beatles’ Abbey Road cover, scenes from Forrest Gump, The Lion King, and more. We've looked at 'em all.
A meme is only truly a meme, though, when the guys at M.O.C embroider it onto a shirt. That day has finally come and M.O.C has put forth a collection dedicated to sad Kanye. The meme has now joined the ranks of Pharrell's hat, Drake’s dad lean, Miley’s unforgettable VMAs twerk, and Jay Z’s awkward dive. It’s actually Kanye’s second appearance on the brand’s clothing—his first being the shrug he gave when he stormed Taylor Swift’s 2009 VMA speech.
Rihanna at the 2014 NBA playoffs on May 9, 2014
Last night, former Instagram provocateur and #1 basketball fan Rihanna snagged a coveted courtside seat at the Nets vs. Heat game in Brooklyn to support her pal LeBron. "Nothing better than watching the KING live!!!!," she tweeted, though it was Rih who looked like royalty perched in the front row decked out in an embroidered Bernhard Willhelm track jacket and matching running shorts, which can be yours for a little under two grand (yeah, ugh, but bright side: It's easier to get your hands on a glorified sweatsuit that costs a few thou than courtside tickets to an NBA playoff game...) The Heat triumphed, undoubtedly because they had Rihanna rooting for them, but the real winner of the night was her floral Joyrich bucket hat.
Rihanna just chillin.
Photo: Mario Sorrenti/Lui Magazine
On the new issue of the French men’s magazine Lui, Rihanna is looking very au natural—this time without her hands as a censor. WOWOWOWOW. For her being sans shirt (and pants, for that matter), there's a surprising amount of styling at work. Of course, we all know where the eye gravitates, so I’m just going to put it out there: Rihanna has a screw through her nipple. (Recall our first hint at it when she wore a cardigan—and only a cardigan—to Chanel’s Fall 2014 show.) It's not pictured here because we have RULES, but you can peep it for yourself over at Lui. Ouch? Maybe it's just us, but somehow, Rihanna’s bucket hat and braids steal the show, despite all the skin. V. '90s. We like.
Step into a world of LL Cool J's hats.
Photos: MTV Style
LL Cool J will three-peat as Grammys host on Sunday, and we're big-time pumped to see a perfect melange of pearly whites, charm, lip licking, and eye twinkles. (Ladies Love Cool James for a reason.) As far as his wardrobe choices go, there is one department in which he WILL NOT FAIL: That dude will wear a damn hat. We bet you one million dollars.
The simple fact is that LL Cool J and hats belong together. They've been in a long-lasting, loving, nourishing relationship since he was a kid. When he became a sensation with the release of Radio in 1985, it wasn't long before he became synonymous with the Kangol bucket hat and transformed the accessory into a hip-hop essential.
Because of this attachment to his Kangol, there was a time in the late '80s and early '90s when LL Cool J's bare head was basically a mythical creature, and people even started to wonder if everything was OK under there. I remember being so intrigued by what secrets lay under that brim. In the video for "Flava In Ya Ear (Remix)," the world got its big reveal: LL's bald noggin peeking through the top of a leather visor. He glances coyly at the camera and brushes the surface, acknowledging the shift in what the world knew about LL Cool J's head.
Rihanna in Europe.
We've gone nearly a week without discussing Rihanna's on-point wardrobe, which is basically a RECORD for us here at MTV Style. But, thanks to the singer being spotted all over Europe the week, we've gotten to peep her very interesting street style as of late, and we need to discuss. When it comes to Rihanna's headwear, we're typically used to seeing her in backward snapbacks or sporting a tied headscarf in her hair, but lately she's ditched both her signature looks for some totally fresh gear—all by the same designer. You might've noticed Rihanna using the #silverspoonattire hashtag on her Instagram, and as it turns out, that's the name of the shop where she's purchasing all her badass threads! She's been spotted in this brand before (remember that baroque beanie?), but it looks like the music-obsessed brand just revamped their entire site to release even more totally killer accessories.
If 2013 SXSW is any indication, the bucket hat will be even bigger this spring and summer.
Photo: Getty Images/Supreme
It's difficult to pinpoint when and who exactly started the late '80s/'90s bucket hat trend. Was it LL Cool J circa "Going Back to Cali" or Nickelodeon's Salute Your Shorts? Thanks (or no thanks) to sparse documentation of that initial rise of the fisherman's chapeau, the world may never know. One thing is for sure, though: the hat with the 360 brim is experiencing a major present-day comeback, and nothing has made that more abundantly clear than the stages of this year's SXSW music festival. Bucket hats of all shapes and sizes made their way onto last week's Austin stages by way of Usher, Kid Cudi, ScHoolboy Q (of COURSE), Joey Bada$$, IamSu, ScHoolboy Q again, Smoke DZA, and Prince SAMO.