Snoop Lion takes a stand against gun violence with MTV and Jewelry For A Cause.
In Snoop Lion's new video for "No Guns Allowed" (featuring Drake and Cori B), he takes the issue of gun violence head on, speaking out against the prevalence of firearms while also depicting (sometimes graphically—watch with caution if you have issues viewing things related to guns) the horrors that they create. In association with Snoop and Jewelry For A Cause, MTV has joined the fight to get illegal guns off the street through the new MTV x Caliber bracelet ($40), which is made of recycled steel and still displays the serial numbers of the illegal guns that they were made from. The limited-edition unisex bracelets are now available for pre-order at caliber.MTV.com, and a portion of the proceeds of each bracelet goes to benefit the Newark Police Department's illegal gun buyback program, which is also where the jewelry originated. That's right, each of the MTV x Caliber bracelets comes from a gun that was surrendered to the buyback program and will help fund the continuing existence and success of the program in the future.