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Kim Kardashian and DJ Pauly D get ready for Fashion's Night Out on Sept. 9, 2011.
Photo: Courtesy of Kim Kardashian's Twitter

If you're in the New York area and were able to make it out to Soho last night for Fashion's Night Out, you're well-aware of the absolute ZOO that was Spring Street just outside of the DASH boutique—the crowning NYC jewel of the Kardashian conglomerate. Not like that is really news to anyone since the DASH store always sees throngs of people clamoring to step within its doors, not necessarily to shop their selection of dresses and other pretty things but to catch a glimpse of one of those Armenian beauties. BUT make no mistake, last night WAS different. Very, very different. People queue for hours to get into this store on the reg without the slightest clue of whether one of the girls will be there. This time, not only was Kim Kardashian 100 percent CONFIRMED to be there, but she had also enlisted the musical help of our very own DJ Pauly D to spin and get the party started! Naturally, the general public response was LITERAL MAYHEM.

For much of the night, the entire block of Spring Street between Greene and Mercer was SHUT DOWN. And not in an unassuming "We turned the hose on and rented a bouncy castle, so come check it out! *mounts yellow caution banners to a tree with Scotch tape*" kind of way. No. No no no no no no. The place was locked down with cops, barricades, men with headsets in suits upon which their perspiring selves + humidity were no doubt wreaking aaaall classes of havoc because the street was swarming with SO MANY sardine-packed individuals strapped with digital cameras and smartphones and high-pitched squeals and even higher heels.

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Kim, Khloé, and Kourtney Kardashian at the grand opening of the Dash SoHo boutique on November 3, 2010.
Photo: Getty Images

Rumors are FLYING that everyone's favorite family of Armenian-American television personalities (like there's a second one of those) is thinking about expanding their fleet of DASH boutiques to the Upper East Side. The sisters just opened their third store last November in the stylish SoHo district to mass hysteria, and it hasn't died down since. There is almost ALWAYS a throng of teens clamoring to get in and maybe snap a pic or two with a Kardashian. Unfortunately, the girls don't frequent the place as much as fans would hope, and the constant frenzy doesn't necessarily make for a casual retail experience. That's proooobably why that and the sky-high prices are the biggest complaint of shoppers (according to the comments on Yelp anyhow [LOLOLOLOL at people who comment on Yelp]). The boutiques feature clothing and accessories from brands like Whitney Eve, La Rok, 6126 by Lindsay Lohan, and Naven. Personally, we welcome the prospect of a DASH on the Upper East with open arms for two main reasons: (a) can you say "Kardashian Gossip Girl cameos"?!, and (b) UES is WAY closer to our offices.

{via The Cut}

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

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