Rebecca Minkoff and Taylor Swift.
Photo: Getty/Diet Coke
It all started with a t-shirt. Can you believe that something so ordinary is responsible for launching a career as extraordinary as Rebecca Minkoff's?! Well, back in 2001, the designer released her take on the iconic "I Love New York" tee. The top caused a fashion explosion, and 12 years later she has clothing, shoes, and accessories stamped with her name, and is one of the most well-known designers out there today. Now she's teaming up with Diet Coke and Taylor Swift to give another young designer the chance she once had, with the Diet Coke Young Designer Challenge. The competition asks young designers to put their innovative, creative spin on the iconic Diet Coke logo and packaging, for the opportunity to dream up a tee that will then be sold in Target stores all over the country. Not only that, but the winner will also get $10,000 and a chance to meet Taylor Swift herself. Pretty major prize, huh? Last week we chatted with Rebecca herself about the contest, what she'll be looking for, and her own inspiration. Don't think she's giving away any secrets, though—you're going to have to think up a boundary-pushing design all on your own. We know you can do it, though!