Style has moved! come with us to mtv news »
lady gaga united nude

Lady gaga wearing her United Nude heels.
Photo: Getty

Is there an area of culture that Lady Gaga's Fame perfume launch hasn't touched? We have print ads, short films, ice cream socials, masked galas, and now (drumroll please) shoes. One of the most anticipated parts of each facet of the Fame launch machine is what mama monster will be wearing at any given point and in any given asset, and those of us who have been following it closely have also been combing over each image with a fine tooth comb, because if there's one thing we know about Gaga, it's that her attention to detail. is. exquisite. This leads us to the shoes. Last Friday, Gaga launched Fame with an ice cream party outside of Macy's in New York City's Herald Square. Her entrance, as was expected, was Gaga-grand, and she emerged out of a carriage shaped like a perfume bottle in a black bubble-like dress and a pair of sky high heels which, upon closer inspection, had tiny gold men crawling all over them. Calling to mind the evocative image on her Fame billboard, the small figures were rendered in gold and nearly overtaking the enormous 12-inch platform heel. Who could design such a creation? Why, United Nude, of course.


Tags , , ,

Lady Gaga in the dramatic new Fame video.
Photo: Haus Laboratories

Bringing to life the images from her Fame print campaign, the new film clip for Lady Gaga's black eau de parfum, Fame, bridges the austere, art-house quality of the previous short film, Formulation, with the high gloss, high fashion images in the print campaign. Remember that shot of the naked Gaga, laying like a lady giant being consumed by a hoard of tiny, ink-black figures? In the new clip you can see it in motion, for a split second (although blink and you'll miss it, there's so much going on). Directed by Steven Klein and produced by Ridley Scott and associates, the new film looks like it was shot on the set of a science fiction film, all metallic curves and back lighting. We're also super into the split second of Gaga, climbing out of a vat of thick, black liquid with a peach-colored bob. If this is what fame looks like, though, we have to say we're happy with our little lives. It's a scary, glamorous world Mama Monster has created. We totally do want to cop a bottle of the stuff, though, and are super jealous of the 1800 little monsters who allegedly got their paws on it in Tokyo.


Tags , , , , , ,

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors:
+ Follow us on Twitter:

+ Like us on Facebook:

+ Find us on Tumblr:

+ Find us on Google+:

Editorial Director
Sophia Rai
Staff Editor
Gaby Wilson
West Coast Editor
Chrissy Mahlmeister
Assistant Editor
Maeve Keirans
Editorial Assistant
Jessie Peterson

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2015 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.