From on-set Twitter photos, to print campaigns, to commercials, Britney Spears' Fantasy Twist fragrance campaign has been like a lesson in advertising. We've watched since the very beginning, when all we knew about the fragrance was that it was two scents in one and that, in the campaign, Britney was dressed like Cleopatra in a hotel hallway, but we've known all along that the full length commercial was going to be awesome. Well, its finally here, and you're not going to be disappointed. Britney appears as Cleopatra, as a sequined club queen, a flapper and finally as a super glam goth in the commercial, representing the many personae a girl can take on. She struts and spins through the hallways of a hotel, serving as muse for its various denizens. The photo campaign was shot by Ellen Von Unwerth, and both it and the final ad possess a high fashion gloss that's refreshing to see from a fragrance campaign. Britney is a true chameleon, pulling of the drastically different styling of each look with ease. Watch the full commercial below!
Ladies and gentlemen, Britney Spears' highly-anticipated Fantasy Twist fragrance campaign has finally arrived! She posted the ad to her Facebook page today saying, "1st look at my Fantasy Twist ad. Watch Extra tonight for behind the scenes from the shoot with Ellen Von Unwerth!" Oh, we will Britney, we WILL. But can we talk about how this campaign is everything we could have hoped for and more?! I mean, when we peeped Brit Bit behind-the-scenes during her shoot decked out in a head-to-toe gold Cleopatra-inspired ensemble, that one outfit alone was enough to satiate our Britney fix. Then, she reveals her campaign with not one, but TWO killer Britney looks, and we can barely handle it. *fans self* Since her Fantasy Twist fragrance features both of Britney's best-selling scents (Fantasy and Midnight Fantasy), she plays two contrasting roles to fit both moods—a soft and sweet blonde beauty and sultry, raven-haired vixen. Me-ow!
Back in May, we told you about Britney Spears' new fragrance, Fantasy Twist. Well actually, it's not a NEW fragrance, per say: the innovative new scent is actually Brit's Fantasy and Midnight Fantasy scents, combined in one super rad spherical bottle. Let's be honest, there are plenty of people with a 'signature scent,' but there are also plenty of people with a bunch of different perfumes that they rotate depending on the occasion, the season, or their mood. Britney has made a practical solution for fragrance flip-floppers, and we're 100% into it. We're also totally into the look for the perfume's ad campaign, in which Britney takes on the persona of Cleopatra, decked out in gold. The perfume, which was originally slated for release in October, has been moved forward to a September 1st release, to coincide with the premiere of X Factor, on which Britney is a judge.
The fragrance will be offered in three sizes, ranging from full-sized bottles to a tiny version of the two-scented set, the perfect size to sneak into your purse or keep stashed in a desk drawer or locker. We like the idea of being able to transition your perfume from day to night, or even to be able to combine the two (although we have no idea what that would smell like).
What do you think of Britney Spears' Fantasy Twist fragrance?
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Britney Spears and her Fantasy Twist fragrance.
Photo: Getty Images/Courtesy of Elizabeth Arden
It's true! Britney Spears combined two of her best-selling fragrances (Fantasy and Midnight Fantasy) into ONE bottle for double the Brit Brit goodness. Wheewwww, we can barely hold in our excitement. *dabs sweat off upper lip* Fans can pull apart the pink and purple Fantasy Twist bottle for the option of choosing between the two signature Britney scents, or, if you're a TRUE stan, layer 'em both on just because you can. If you need a refresher (heh), the Fantasy fragrance is a light, white floral scent with hints of kiwi, jasmine and cupcakes, while Midnight Fantasy is a more seductive mix of black cherries, freesia and woody musks. Mmmmm, saucy.