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Blake Lively channeling the magic of Hollywood in her Gucci Premiere ad.
Photo: Gucci Parfums Youtube

Blake Lively has her old Hollywood glam game DOWN. From soft Veronica Lake waves to that faraway gaze filled with meaning that has seemingly been past down through generations of actresses, the Gossip Girl star is equally at home under klieg lights and in front of the camera. When we first saw Blake's commercial for Gucci's Premiere fragrance, directed by Nicolas Winding Refn (who is also the genius behind Drive), back in August, we knew immediately that there were some serious Tinseltown allusions being made. I mean, putting blonde, statuesque Blake high atop the Hollywood Hills, gazing down at her cinematic dominion like a silver screen queen? Absolutely. And now, Gucci has released a behind the scenes clip from the shoot, which reveals that our inferences into the symbolism of the commercial were correct (and who said studying critical theory in college wasn't a marketable skill? psh). Refn explains that the ad intends to evoke "movie mythology, and the romanticism of movie mythology." He goes on to say that, "we're in Hollywood, this is where it all started." On his casting decision, he says picking Blake was a no-brainer, and that he "certainly can't think of anyone else to fill those golden shoes." Blake also has some kind things to say about her director, which you can watch in the clip after the jump!

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Blake Lively channels Veronica Lake at the premiere of Savages.
Photo: Getty

Perfume ads are always so dramatic. A mysterious glance, a glittering city scape, and then the product name whispered, deep and low, right at the end. The new clip for Gucci's Premiere fragrance follows this format perfectly, but the fact that it's directed by Nicolas Winding Refn, who also directed Drive, pretty much means the drama factor is increased about a billion-fold. We saw the director on set with Blake Lively last month, and now we're finally seeing the result! Are those the opening notes of M83's "Midnight City" we hear? They are! And so the drama is taken up even further, brought to an apex when the camera takes in a gilt haired staring out the window of a majestic and oddly familiar Los Angeles cityscape. Why is it familiar? Well, it's the same iconic view seen in such films as The Big Lebowski and Charlie's Angels: Full Throttle. All of the elements certainly come together to create an over the top effect, and Blake's old Hollywood, classic beauty makes us think the fragrance might be one of those new takes on old scents situations, which we're typically pretty fond of. Watch the clip after the jump.

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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