Beyonce's Midnight Heat perfume campaign.
Photo: Courtesy of Beyonce Parfums
It looks like our girl Beyonce is following in the (very, very successful) footsteps of fellow siren-turned-fragrance-tycoon Jennifer Lopez, rolling out yet another version of her premier fragrance Heat. I mean, J.Lo turned perfume-making into an über-lucrative 10-year career, and who doesn't want that? Bey's latest iteration, Midnight Heat offers a fruitier, spicier scent than the OG Heat's floral musk, and the brand new campaign photo appropriately sets the mood for the midnight perfume.