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Kanye West

Kanye West recording "Yeezus."
Photo: kanyewest.com

We're firing up our credit cards this morning as we finally get the chance to cop Kanye West's highly anticipated Yeezus, but thanks to a little leak Friday afternoon, we've been able to preview the tracks (and/or blow out our speakers with them over the weekend) before today's official release. The album is a stark, splintering departure from the lush, sweeping orchestral tendencies of Ye's previous My Beautiful Dark Twisted Fantasy, with Yeezus instead riddled with electricity and synth and DRUMS and #yeezyscreams. The new sound is unexpected and may only be immediately welcomed by ride-or-die Yeezy fans, but as far as lyrics go, Kanye brings his knack for storytelling and unflinching wit out full-force per usual.

Yeezus (much like West's accompanying New York Times interview) is rife with quotables, ranging from the acerbic "I'd rather be a d*** than a swallower" on his call-to-action "New Slaves" to the arguably tongue-in-cheek "Hurry up with my damn croissants" off "I Am A God." One thing is for sure, though: there's no shortage of fashion references. Rap Genius may have the most comprehensive unpacking of ALL of Ye's lyrics, but this world is our turf. (In Yeezy's own words, "Don't talk about style 'cause I'll embarrass you.") Thus, we took the liberty of noting every fash-specific line on Yeezus and are decoding them all right here.

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Kanye West

Kanye West performs "New Slaves" on Saturday Night Live.
Photo: Getty Images

If you are, in any way, a Kanye West fan, the likelihood that your weekend was insurmountably OWNED by Yeezy (or rather, by Yeezus) is a good one. Ye kicked off our Friday night with the drop of a new song, "New Slaves," and accompanying visual. A music video of sorts, Team Yeezy didn't just upload the clip to the interwebz; instead he took the "New Slaves" premiere out into the physical universe, setting up viewing sites in some 66 worldwide locations and projecting the visuals onto choice buildings. After a short intro loop of discount price and sale tags, a massive tight-shot of Kanye's face staring squarely into camera and rendered in grayscale, a kind of verse-spitting Yeezy version of Shepard Fairey's OBEY Giant, appeared sprawling on the walls and windows of museums, universities, hotels, landmarks, and (most notably to us) high fashion boutiques and shopping districts across the globe. The track itself is fraught with controversy, its lyrics jarringly blending racism and consumerism, and with projection sites like FIT University, New York's 5th Avenue Prada store, the Chanel boutique on Rodeo Drive, and Versace's Miami house, it's unavoidably clear that fashion is at the center of focus.

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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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