Style has moved! come with us to mtv news »

Patrick Carney.
Photo: Getty Images

Not knocking hosiery or anything— it just doesn't exactly fall under the general badass reps that rock 'n roll bands work to carefully curate over the years. But clearly The Black Keys are the exception to the rule, because drummer Patrick Carney has just announced he's investing in... wait for it, a sock brand. The Ohio-bred musician and half of the Grammy-winning duo has taken a stake in California company Richer Poorer, maker of "socks for the man that is as versatile as the American landscape." The business deal might seem random, but according to Carney it just works. He told WWD today that “I’d never invested in anything outside of stocks and real estate. Something as wholesome as socks sounded like a great idea to me." Well, OK.*Shrug*

Read More...

Tags , ,

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Staff Editor
Gaby Wilson
West Coast Editor
Chrissy Mahlmeister
Assistant Editor
Maeve Keirans
Editorial Assistant
Jessie Peterson

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2015 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.