A still from Jean Paul Gaultier's Diet Coke video.
Photo: Courtesy of Diet Coke's video channel
Fashion designer, Lady Gaga spanker, Amy Winehouse tributer, and all around joyfully sailor-striped Frenchman, Jean Paul Gaultier, has been named the new creative director of Diet Coke. And not only will he be designing cans, he will help in the advertising and online content push for the bubbly beverage throughout the year. To celebrate the collab, Diet Coke released a series of videos featuring a fashion-challenged puppet named Irene. We're talking video magic of the BANANAS-flavored Diet Coke variety—metaphorically speaking, of course.