From left: models wearing Sea NY, Acne, and Diane Von Furstenberg in the Barneys CO-OP Spring 2012 video.
Photo: Courtesy of Barneys New York
Typically not two words you associate with each other, "funny models" is exactly the kind of thing we're into. It's not that models aren't funny, it's just that we so rarely hear them speak (or see them smiling), and especially not for a store campaign. Barney's CO-OP isn't your typical store, though. For their new spring 2012 campaigns, they shot two videos (one for women and one for men) featuring models telling life stories while wearing looks from various spring collections. But the stories? They're HILARIOUS. We're talking stuff involving interesting/bizarre dance moves (otherwise known as Butoh, which is actually a real dance technique, and The Pancake, which we think is completely made up), as well as issues involving toes, small towns, swallowing quarters, and a model dude yelling "AHORCALA!" really passionately for no apparent reason. You guys, you need to see these videos to behold their fash-magic.