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Justin Bieber

Justin Bieber's "Girlfriend" fragrance.
Photo: Courtesy of Justin Bieber Fragrances

If you were in the 3-foot radius of any teenage girl yesterday, you might know that Justin Bieber's sophomore fragrance Girlfriend just hit Macy's stores. Bieber told WWD on Monday that "Girlfriend is kind of a more mature version of Someday." While the adjective "mature" when referring to a scent is typically not used as a selling point (à la extra-mature cheeses and the like *shudders*), we're definitely interested to find out what exactly this perfume smells like. The fragrance is finally on shelves across the country, which means it's fair game for the testing, WHICH MEANS (as it so often does here at MTV Style) that it's time for an office-wide blind smell test to unpack Bieber's new scent. Because it's hot on the heels of his debut fragrance Someday, we decided there was no more opportune time to compare the two! We took unmarked samples of both (and some palate-cleansing coffee because we're consummate professionals) around the floor and took down reactions.

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Beyonce Justin Bieber Fragrance

Beyonce at her Pulse fragrance launch in New York on Sept. 21 and Justin Bieber at his Someday fragrance launch on June 23.
Photo: Getty Images

Sure, there's a whole heap of celebrities with perfumes, but when it comes to The Fragrance Foundation's FiFi Awards, (self-described as "the Oscars of the fragrance industry") it separates the just so-so smells from the straight-up spectacular. They just released their finalist list, and, whew boy! We're excited to see how this fight goes down—our two faves Beyoncé and Justin Bieber are BOTH battling it out for the highly-esteemed title of Luxe Women's Fragrance of The Year. Justin Bieber's Someday perfume was an obvious hit in 2011—it dethroned Beyoncé's OTHER perfume Heat as the best-selling celebrity fragrance of all time, and Beyoncé debuted Pulse last fall, which also scooped up another nomination in the Best Packaging - Luxe Women category. Last year Marc Jacobs' Lola took home the coveted prize, but the Biebs and Bey are up against some stiff competition for 2011's title—Bottega Veneta, Prada Candy and Tom Ford's Violet Blonde are also in the running.

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Justin Bieber's "Someday" is named Prestige Fragrance of the Year at 2011 WWD Beauty Inc Awards.
Photo: Getty Images

Dear Every Other Fragrance That Isn't Justin Bieber's Someday Perfume. It might be time for you to quit while you're ahead. For as long as teenage girls (and other men and women swayed by a smooth set of pipes and a break-neck swoop of golden bangs) roam the Earth, they will beg for nothing but the cloud of cartoon hearts-conjuring eau de parfum replete with sparkle-magic possiblity that is The Biebz's very first lady-scent. Sure, you'll have a market in catering to the haterz, but Bieber and his eponymous Fever are both only getting stronger with age. The fragrance has been out for public purchase for scant a half-year, and already, it's been honored in this year's WWD Beauty Inc Awards as "Prestige Fragrance of the Year."

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Justin Bieber and Jimmy Fallon during the taping of their "Someday" perfume ad parody.
Photos: Courtesy of NBC, Gif: Lauren Reid

Soooo remember when Justin Bieber's Someday perfume commercial came out and he was all Peter Pan-channeling, flying through the girl's window, whispering unintelligible sweet nothings in her ear as she spritzed her neck with the dessert-like scent? And then Jimmy Fallon brought Biebs in to make a GENIUS parody of the ad for Late Night with Jimmy Fallon? WELL, hold on to your ice cream sundaes because Jimmy and the Late Night team just released the heart-achingly hilarious/adorable outtakes from the video shoot. As a collective entity, I think the entire MTV Style staff has watched this about 58 times. ALSO, we're so obsessed with it that we made GIFs. Yes, plural. Look out for more AND the embedded OG videos after the jump!

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Justin Bieber at the Georgia Music Hall Of Fame Awards on Sept. 17.
Photo: WireImage

Just when you thought Justin Bieber's Someday fragrance was all vanilla musk and whispered promises and $32 ice cream sundaes, The Biebs (as he lets us refer to him from time to time) is using his colossal international fame to do good...AGAIN (lest you forgot all the proceeds from those decadent cold-served desserts went to the Make-A-Wish Foundation). This time Justin is leveraging his epically loyal fanbase to help raise awareness and support Pencils of Promise, an education-based charity organization that builds schools all over the world, especially in poverty stricken areas, and you can help!

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Selena Gomez looking lovely and showing a fan some love.
Photo: Getty Images

Selena Gomez is still hard at work on her glittery fantasia concert tour, but that hasn't stopped her from multitasking AND putting the fans first. Miss Gomez recently told WWD that she's developing a fragrance to share with her fans that will be "romantic, rich, and sweet." Also? She wants her fans to vote on what they want it to smell like. So, technically, you'll be wearing a Selena Gomez scent, but in actuality you'll also be wearing YOUR SCENT. Um, how awesome is that?!

Later this fall, selenagomezperfumes.com (which, we have to say, has one of the loveliest photos of Selena we've ever seen, complete with smoky eyes, blue nails, and a white dress) will allow you to vote on key notes and ingredients. The most popular choices will all go into the mixing of the final scent. (Vanilla? Rose? Essence d'Bieber?) Also, Selena being Selena—aka INCREDIBLE to her fans—will give away free samples of the fragrance to the first 50,000 who sign up and will award one person the chance to tour the lab with her. How cool would it be to walk around with Selena G just spritzin' and sniffin' the fragrance YOU CREATED TOGETHER while chuckling over how it's totally gonna outsell Someday? How your amazing new fragrance smells NOTHING like a department store ice cream sundae? We kid (seriously, we want that sundae)! But, still, this all smells pretty sweet, right?

{via WWD and Just Jared Jr.}

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Justin Bieber launching Someday and the Bieber Bocker Glory sundae.
Photo: Getty Images/Courtesy of Harrods

NEWS FLASH! Two of my most favoritest things in this entire universe are colliding in epic fashion for one of the most want-inducing combinations I've ever witnessed in my entire life: JUSTIN BIEBER. PLUS. ICE CREAM. Anyone who is even marginally acquainted with me knows that I would trek through fire and ice for a pint of Ben & Jerry's Phish Food. They also know that I will watch YouTube videos of Bieber singing "Someday at Christmas" well into August (oh hey, that's RIGHT NOW). Naturally, the announcement that London department store Harrods has concocted an ice cream sundae in honor of Someday, using notes of The Biebs's sweet lady fragrance as inspiration, had me all bug-eyed, tongue flapping out on the floor, AH-OOGA, uncontrollable foot thumping, etc etc.

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Justin Bieber and Jimmy Fallon.
Photo: Courtesy of NBC

Dree Hemingway as Justin Bieber's "Someday" ad muse is beautiful, delicate and light as an angel, and I love watching them float/prance in the bubblegum pink lining of the Bieb's mind, but can I just say, I really like that Justin can poke fun at himself? When teamed with Jimmy Fallon, whose videos are always filled with viral deliciousness, the teen heartthrob is whispering ominously against a breezy white curtain.

So Justin Bieber released a perfume because no one knows teenage girls like Justin. Of course, this is ripe for parody, and like the good sport he is, he and Fallon have presented a more realistic "Someday" with less floating and Dree and more black and white. Justin breathlessly whispers, "Someday, we'll be together. Someday, I'll be next to you." Then Jimmy comes along, with a dead-on windswept coif, to remind Justin that "Someday... you'll look like this." Clad in a textured leather jacket and matching dog tags (?!), both Fallon and Bieber lament the difficulty of aging, with the older Bieber saying, in a faux whisper, "Your metabolism changes, dude" or "I just got busy." Then, the duo go on to create their "Someday" futuristic fantasy, which is promptly ended by the real Bieber proclaiming he'll shave his head. A shocked Fallon is frightened at a hairless Biebs, and then Justin explains, "Nah, man, I'd never do that." And then our heart started beating again. Check the dream-inducing, atmospheric "Someday" below.

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MTV's Tamar Anitai in Times Square.
Photo: MTV

We know what's been on your mind/holding you back/hanging over your head/clouding your judgement/taking over your life ever since May 20, 2011—what EXACTLY does Justin Bieber's new Someday perfume actually smell like? And, more important, will I like it enough to buy it? Well, luckily, our own MTV Buzzworthy blog editor Tamar Anitai pulled some strings and got THE honest-to-god Someday perfume in her little hands. So, what's the first thing she did? Took it to the streets for testing, obvi! Tamar asked strangers in Times Square what they thought about the perfume WITHOUT letting them know it was made by the Biebs. Do you think these strangers passed the smell test? See what they had to say!

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Editorial Director
Sophia Rai
Staff Editor
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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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