Rita Ora for Superga.
Photo: Courtesy of Superga
So we've been keeping some very close tabs on Rita Ora's new modeling gig as the face of Italian sneaker company Superga (see exhibits A, B, and C), but while much of our, uh, "research" thus far has been restricted to rumors and Instagram pics, now we can finally witness the campaign in all of its hi-res glory! Straight from the brand itself, these pics showcase Rita showing off her true sneaker steez— making even a long silk dress and a full face of makeup look streetwear-cool with her tan lowtops. Complete with soft, Marilyn Monroe-esque waves and retro sunglasses, Rita's look has fully convinced us to push the rest of our shoe stash aside for the moment. This spring, it's ALL about sneakers. #sorryimnotsorry
It seems like forever ago when we first announced that Rita Ora was replacing Alexa Chung as the new face of Superga—which, in blog years, 6 months totally is— but not to worry, because the singer's official campaign has landed! Rita is the face of the sneaker brand's Spring/Summer 2013 collection, and she Instagrammed a sneak peek of the ads earlier this morning. The debut image shows the pop star-slash-NEXT model chilling in the recording studio wearing the Italian label's classic white low tops. We're already extremely well-aware that Rita Ora is a steadfast sneaker fan, but rather than wearing them with maxi dresses or jumpsuits, this time the singer's paired 'em with lacy pink shorts and an off-the-shoulder sweater.
Photo: Getty Images
When we first broke the news that Rita Ora had signed with Next Models, we knew it would only be a matter of time before the Kosovo-born, U.K.-bred pop star nabbed her very first campaign. But while we predicted that her streetwear-cool style would translate well for fashion brands like Ashish, Joyrich, or The Hundreds, Rita pulled a fast one on us with something totally different! We hear she'll be fronting the new Superga campaign for Spring/Summer 2013...yes, the very same Italian footwear brand that Alexa Chung modeled this past season. The gig might seem unexpected for about 0.2 seconds, but when you think about it the news actually makes a LOT of sense. After all, this is a girl who wears her sneakers with literally everything- and looks freaking amazing no matter what.
The 2012 London Olympics officially kick off this Friday, and now that MAJOR designers and supermodels are being showcased in the games' closing ceremony, this international athletic spectacular is now ALSO a full-on fashion affair. In an effort to ensure you have your style game ready and locked (on top of the ironclad Olympics nails REALNESS you're undoubtedly already working), we're bringing you some of the greatest Olympics-inspired pieces out there, divided into a few festive themes. Happy shopping!
WINNER'S CIRCLE STEEZ
Channel Olympic might by swaddling yourself in GOLD. This metallic duffel bag from ASOS ($46.40) will house everything from workout gear to weekend travel essentials and do it all in style. Even if you aren't an Olympian, celebrate the winners with this medal-emblazoned Vivienne Westwood t-shirt we spotted at FarFetch ($105.00) or this stylized medal/bottle opener from Bonanza ($10.66). Take it to the next level, all-out DRIPPING in gold with a pair of glittery Superga ($) sneakers and a digital Casio (£39.71) watch.