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One Direction

A still from One Direction's 'You & I' video.
Photo: Columbia Records

How's it going, Directioners? Enjoying your Friday? Enjoying One Direction's new video where they share clothes and morph into one another? Me too! After teasing the video all week on Instagram, it's finally here. While Harry wears zero things (zero!) on his head, there is other fashion to be discussed. Mostly how all five dudes are in the same outfit for the majority of the video. Do you think they all shared one sweater or were there numerous? If there was only one, how much can I buy it for? Inquring minds need to know.

The sweater in question, of course, is a gray crew-knit. While we only get full-length shots of Niall and Harry wearing the sweater, their bottom halves are also styled the same, in tight black jeans. Niall also debuted his new 'do in the video. While he's shown it off on Instagram, this is the first time we're seeing it in motion, fluttering in the wind. His old coif was way too gelled to flow freely like that, TBH.

One Direction

A still from One Direction's 'You & I' video.
Photo: Columbia Records

The three other guys are also wearing the sweater. While it's plausible that Louis has capris on, I think it's safe to assume that all have black jeans on out of frame.

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One Direction

Buy our perfume!
Photo: One Direction

OK, so as you probably know, One Direction is releasing a new fragrance in a matter of weeks (May 5th in the United States). That Moment is a follow-up to their first fragrance, Our Moment, and for some reason 100% unbeknownst to me, they made a five-minute film to promote the new scent. Like, obviously I'll watch anything 1D-related (I have to, it's my JOB, so...), but this is different than anything I've ever seen. Sure, the Our Moment ad was full of LOLs, but this is just...odd. We need to discuss. I don't know what's going on.

One Direction

Meet Girolle.
Photo: One Direction

We are introduce to Girolle, a "fragrance photographer" with a very strong French accent and wears a metal and leather thong over leather pants.

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One Direction

One Direction's That Moment ad.
Photo: Eden Parfums

Who here wants to smell like creamy musk and cucumbers? Anyone? What if I told you that Harry Styles wants you to smell like that? Probably changes your answer, right? Well, as it turns out...he does. All of One Direction does, in fact, which is why they added those *unique* smells to their upcoming That Moment fragrance line (in addition to cedarwood, violet, and "sparkling tangerine"—yum!). We already knew the line would build on their previous scent, the already successful Our Moment, AND that the perfume bottle would resemble a pink diamond wearing a crown. But the promise of creamy musk is certainly news to us—as is their dreamy, just-released print ad.

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One Direction

A still from One Direction's 'Midnight Memories' music video.
Photo: Columbia Records

On Tuesday, One Direction released GIFs to preview the band's video for its new single, "Midnight Memories." Because we didn't have any context, we didn't ask why Harry Styles was wet, but rather whether he or Beyonce wore wet hair better. Now that we have have watched the video more than ten a few times, we're even more confused as to why not only his hair, but his outfit is soaking wet, especially since the other guys are dry. Let's take a look at the evidence, shall we?

One Direction

A still from One Direction's 'Midnight Memories' music video.
Photo: Columbia Records

The video begins at a house party where the guests are sparse. If you need more guests at your next party, One Direction, I am available. Harry is not wet and in a plaid Saint Laurent shirt.

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One Direction

One Direction teach us the letter 'U.'
Photo: Sesame Street's YouTube Page

Gather round, young children looking to learn the alphabet/One Direction fans! The strapping young men of the world's most popular boy band have an upcoming appearance on Sesame Street and, as the preview shows us, they're teaching "what makes 'U' useful." In the clip, the lads sing about words that begin with and include "U," like "udon" (for the precocious Sesame Street viewer), "ugh" (for exasperated children), and "up" (for the really young ones). While all of those words are perfectly useful (especially "ugh," IMHO), we thought of a few ~fashionable~ options relevant to One Direction.

One Direction

One Direction teach us the letter 'U.'
Photo: Getty Images/Sesame Street

First up is the word suit. While it's rare you get all five members in suits at the same event, when you do, it's a beautiful thing. Suits are what make One Direction beautiful. JK, it's their faces!

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One Direction

One Direction love exchanging gifts.
Photos: Getty Images, Photoshop: Maeve Keirans

Chances are good you're doing one of the following three things right now: 1.) getting your hands dirty in the kitchen helping prepare Christmas dinner, 2.) running around the mall picking up last-minute presents for those cousins you forgot were coming over, 3.) holing up in your room, eyeballs deep in wrapping paper and Scotch tape for the foreseeable future. Yea, us too. But we prepared a little light reading on the off-chance you need a momentary escape from your uncle's fishing stories or something to read on your phone as you tell your relatives you're catching up on "work emails." That's right, ladies and gents. It's a new installment of Fashion Fanfic (Christmas edition!) starring One Direction.

‘Twas the week before Christmas and all through the tour bus, four members of One Direction struggled to wrap their Secret Santa gifts. Liam was the only member tucked behind the velvet curtain in his bunk. He had picked up his final Secret Santa gift for Louis weeks earlier, so he went to sleep as the other boys scattered throughout the bus, trying to tape their last gifts closed.

One by one, the boys finished wrapping and set off to bed. They had a big day ahead of them: a sold-out show in New York City and the third and final day of their annual Secret Santa gift exchange. Secret Santa was something the boys had done since The X Factor. That first year, in 2010, they decided to do it to cheer each other up after getting the boot from the show. Even though their lives had changed dramatically since then, this was one tradition they still maintained.

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When a guy can carve a niche for himself as a paragon of style, it's a truly impressive feat. I mean, HULLO, dudes do not have the same range of options as ladies do. It's a lot harder to keep your look fresh and fashion-forward without peplum skirts and crop tops and a variety of heels. But there is an elite tier of dudes who have done exactly that in 2013.

We pay attention to the stories you're reading, tweeting, and posting on Facebook. Based on all that, we've put together a list of your 10 favorite stylish studs from the past 365 days. Now we need your help to crown the winner. One Direction won as a group last year, but only Harry and Zayn are nominated this time around. Will one of them come out on top, or will they split the 1D vote, leaving room for a new champion? It's up to you, so be sure to vote for your fave dude below. And act quickly because the poll closes after Wednesday, December 18th!

HARRY STYLES

harry-styles

Harry Styles' 2013 looks.
Photos: Getty Images

Harry Styles is a fashion icon. But you don’t have to take our word for it—all of Europe says so. (Pretty much.) The youngest member of One Direction beat out ~actual~ models for the title of British Style Icon at this year’s British Fashion Awards AND took home the award for Best Look at the MTV EMA. The dude wears quirky, printed button-ups and black skinny jeans like nobody’s business, and somehow manages to make bed head appropriate for every situation.

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One Direction

One Direction on the red carpet at the 2013 AMAs.
Photo: Getty Images

Does anyone know what vitamins One Direction takes? What magical concoction gives them the ability to host a 7-hour livestream for 1D Day yesterday and then roll up to the AMA Red Carpet looking fresh, coordinated, and as cute as ever? Because HEYYY, I WANT SOME.

For their arrival, the guys stuck to a black and grey palette, but in varying forms of dressiness: Harry had on a tuxedo jacket, while Niall had on a charcoal bomber jacket. Liam, as usual, had on an inexplicable trench coat. All five guys wore tight black jeans and, unusually, Harry's weren't ripped at the knees! These must be his formal jeans. Louis, as always, skipped socks because having smelly feet must be his ~thing~. Zayn's turtleneck was not out of place, despite being in L.A., because, as you may have heard, it's 61 degrees there and all Angelenos are freaking out about the cold front. If Zayn gets too cold, Liam could lend him his coat. He always has one with him.

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One Direction

One Direction on the cover of 'Seventeen' Magazine.
Photo: 'Seventeen' Magazine

When we heard One Direction would be on the cover of Seventeen Magazine's December/January issue, we were, obviously, excited for new photos to adorn our bedroom walls with/glue onto a body pillow to sleep next to. But then, we saw the cover and were like: hold up, Harry's hair hasn't had that beautiful swoosh in, like, almost a year. Liam and Zayn haven't been this clean shaven for months! Do these five guys have Benjamin Button syndrome or what? Then, after racking through our encyclopedic knowledge of all 1D photo shoots in the history of the world, we realized we'd seen this photo before!

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One Direction

One Direction at the Japanese premiere of 'This Is Us.'
Photo: Getty Images

While the cover of their upcoming album, Midnight Memories, made it seem like the five members of One Direction were traveling down divergent style paths, the Japanese premiere of This Is Us brought coordinated clothing back into our lives. The boys all wore pieces that are characteristic of their personal styles, but decidedly stuck to a black and red palette.

Harry wore a black tuxedo jacket with those ripped knee jeans he always wears. No, really. He only wears those pants. Thankfully, their Take Me Home tour just ended, so now Harry will have a chance to buy new pants back home in London (where the stores are full of 'em). Next to Harry was Liam, who curiously wore a black, fully buttoned, sash-tied trench coat indoors. Directioners may recall the time he wore a similar blue trench to the New York premiere of the movie, so maybe it's his premiere look? Under the coat, he appears to have on a plaid shirt, which matches one of his bandmate's accessories perfectly.

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Sophia Rai
Staff Editor
Gaby Wilson
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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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