One of Daft Punk's new merch ads.
Photo: Daft Punk
Daft Punk might have just perfected the band merch rollout. Of course, the robotic French duo know a thing or two about promoting: their Grammy-winning Album of the Year Random Access Memories was as memorable for its billboards, editorial spreads, and Saint Laurent suits as it was for “Get Lucky,” the Pharrell Williams-assisted track we’re still hearing everywhere—at the grocery store, mall, you name it. For their new merch, Daft Punk continued with their album’s theme of late '70s glamour and commissioned some very throwback ads.
While the Grammys might not be held as sartorially high as the silver screen’s awards shows, what they lack in couture, they make up for in conversation-starting left-field looks, daring hairstyles, and crazy nails. This year there was a little more couture than usual, but also a greater discrepancy between those wearing it and their dressed-down counterparts. (We see you, Pharrell.) But that’s OK, because the artists who got a little more fancy than everyone else stood out (for the better) that much more.
TAYLOR SWIFT IN GUCCI
Taylor Swift at the 2014 Grammy Awards.
Photo: Getty Images
Not shockingly, Taylor Swift did not go bold this year—or veer away from her now-signature white/silver palette. We get it, Swift: You are obsessed with Madonna’s “Ray of Light.” Or you want to look like one. Whatever the case, while she stuck with her usual color choice, she at least toughened up her look a little thanks to Gucci’s chain mail gown, a nice risk to see and surely not a comfortable one.
Gisele and Daft Punk for 'The Wall Street Journal' Magazine.
Photo: Wall Street Journal/Terry Richardson
Aww SNAP! Karlie, take your earrings off and put your dukes up, girl. Gisele just popped up on the cover of the Wall Street Journal magazine with BOTH of your men. Oh, you didn’t know Karlie Kloss was in a thruple with Daft Punk? JK, she’s not. But she did appear in an oddly similar editorial spread with the helmet-clad electronic duo for Vogue in July. Those two are gettin’ lucky, indeed.
For the November cover of the Wall Street Journal magazine (which was shot by Terry Richardson), Daft Punk got handsy with Gisele Bündchen, wearing what looks to be the ~exact~ same helmets they wore in Vogue. Hmm. *strokes imaginary beard* But hey, at least they took their suit game in a totally different direction with some SUPER shiny sequined blazers and slim-line tuxedo pants. Oh, wait. Turns out that while their suits may appear to be from another planet entirely, Saint Laurent actually dressed Daft Punk for *both* editorial spreads. WHATEVER. Maybe they're just particular! Besides, they’re musicians, not models!
Gisele strikes a power pose on her WSJ cover in a navy, plunging, semi-sheer Atelier Versace jumpsuit and surprisingly, doesn't seem to have a problem with how close that one gold guy's hand is to her, um, ladyplace. (*Insert another "Get Lucky" joke here.*)