Harmony Korine, the auteur behind Spring Breakers and Kids, directed Dior's latest fragrance ad. The commercial features a model wandering around a decked-out mansion before stumbling across a secret garden where a heavily remixed version of Die Antwoord's "Enter the Ninja" drops in. The last time Korine was tapped to direct a fashion film was 2011, for Proenza Schouler. It was widely panned.
Still: Christian Dior's Youtube channel
Korine's films tackle issues like poverty, mental illness, and dysfunctional families. He isn't a traditional filmmaker: His work is non-linear, experimental, and surrealist with elements of Vaudevillian minstrelsy, dark humor, and absurdism. In other words, he's never been one for mainstreamers, so it's interesting to see him so restrained. In honor of Harmony Korine, here's a roundup of other outlandish fashion films. This one's for the weirdos. Mazel.
JULIETTE LEWIS & DAFT PUNK X GAP
Let's start off simple. In 2001, when the only songs by French robotic duo Daft Punk on your radar was the house favorite "One More Time" or the meme bait "Harder Better Faster Stronger", they were tapped by Gap along with Juliette Lewis to shill jeans. Oh 2001, what a year to be alive.