Sky Ferreira

A still from Sky Ferreira's 'I Blame Myself' video.
Photo: Polydor Records

We already knew before we hit play that Sky Ferreira’s new video for “I Blame Myself” would be all about the clothes. For her new My Night, My Time single, Sky teamed up with online retailer Ssense and System magazine on what could be the future of pop music: the shoppable music video. Ssense and System have made a few changes to the format since they released the first shoppable music video with Iggy Azalea. In the new format, you shop after you watch—rather than as it plays—which doesn’t take us out of the video’s world, which is, in this case, an abandoned lot. Of course, the clothes, front and center, do not disappoint.

Sky Ferreira

A still from Sky Ferreira's 'I Blame Myself' video.
Photo: Polydor Records

In the opening scene, the camera tricks us for a moment into thinking we’re staring at the back of a dude before it does a 180º and we see that it’s actually Sky. She’s styled in a Givenchy star patch leather bomber jacket, a Christopher Kane hoodie, Saint Laurent crystal-embellished tights, a Saint Laurent biker skirt, and an amazing pair of black-and-white basketwoven Acne kicks with beaded flower Simone Rocha socks.

Read More...

Tags , , , , , , Sky Ferreira

Sky Ferreira

Sky Ferreira on set for 'I Blame Myself.'
Photos: Ssense

Are shoppable music videos the wave of the future? Some people might think that. OK, it's me—I think that. Considering the blurring divide between editorial and commerce, and fashion and music, the video genre seems primed to take off. There’s also the fact that music videos are really expensive and, as they’ve become more and more about the clothing, getting killer looks for them can be a budgetary hurdle, especially if you’re an emerging artist without designers lining up to loan you looks.

Online retailer Ssense is making a case for the shoppable music video, along with their partner System magazine. First they teamed up with Iggy Azalea when she was a wee spitfire back in 2012 on the video for “I Think She Ready.” (As we noted last week when her Revolve campaign was announced, Iggy is kind of a pioneer in this realm.) Now, they’re working with another artist at the forefront of the intersection of music and fashion, Sky Ferreira, on the video for her new single “I Blame Myself.”

Read More...

Tags , , , , Sky Ferreira

sky-ferreira

Sky Ferreira for Maison Kitsune.
Photo: Maison Kitsune

Back in November, we were gifted a single shot from Sky Ferreira's campaign for Maison Kitsune. Grungy and glamorous, Ferreira almost made us think that we too could wake up in our winged eyeliner looking just as low-maintenance luxe. Almost. Then we tried it and were horrified by the drippy-eyed monsters we saw in the mirror. Thankfully, Kitsune FINALLY released some new pics for their Spring/Summer 2014 collection, and we're, like, 90% sure we can actually pull off some of these other NYC-based shots ourselves. (Given the right Instagram filter, a tiny dose of Photoshop, and every single amazing piece from the brand's "New Wave" line, that is.)

Read More...

Tags , , , , , , , Sky Ferreira

sky-ferreira

Sky Ferreira for Redken.
Photo: Eli Schmidt's Tumblr

That didn't last very long. A mere month ago, a flaxen-haired Sky Ferreira was announced as the newest face of Redken and quickly opted to return to her brunette roots for the occasion. (Well, mostly. Her brunette eyebrows got the bleach treatment. #rolereversal) But now, according to some behind-the-scenes photos from photographer Eli Schmidt, Ferreira's hair will be back to its bleach blonde ways for her first official commercial. (Her eyebrows, however, are brown again. If you're getting confused, just imagine how her scalp feels.)

Read More...

Tags , , , , , , Sky Ferreira

sky-ferreira

Sky's new 'do.
Photos: Getty Images

If Sky Ferreira put "become the face of a major hair-care brand" on her Christmas list this year, then she must have been RULL good, because that's exactly what she got! (Ugh. Why didn't I think of that?!) Ferreira, who's been tearing up the airwaves with her debut studio album, Night Time, My Time, just announced on her Tumblr that she's officially the new face of Redken. In order to prepare herself for the first campaign, the singer/model made a drastic move by taking her hair from bleached blonde to dark brown! Her eyebrows made the ol' switcheroo, too, but with a twist: Her formerly dark-brown brows are now blonde! V edgy.

Read More...

Tags , , , , Sky Ferreira

sky-ferreira

Sky Ferreira for Maison Kitsuné.
Photo: @maison_kitsune's Twitter

When it comes to making miserable look good, Sky Ferreira is a pro. In a series of new ads shot by Henrik Purienne for Maison Kitsuné, Ferreira serves up some "OMG I HATE YOU, CLOSE THE CURTAINS," realness in some less-realistic lounge-wear. I mean, I'm sure there ~are~ people out there who lay around pouting and posing and reading The New York Times in a sheening, cobalt pullover, stark-white business socks and a floral, silk headscarf—but, yeah, I don't know any of those people. (Sorry for shattering your dreams, fellas. Most girls definitely don't wake up looking quite so easy-like-Sunday-morning.)

Read More...

Tags , , , , , , Sky Ferreira

House Of Style

House Of Style House Of Style

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Editor
Gaby Wilson
Editorial Assistant
Maeve Keirans
Editor-at-Large
Mary H.K. Choi

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2014 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.