Modern Vice co-founder Jordan Adoni and Hannah Simone.
Photo: MTV/Wendy Heisler
Hannah Simone likes shoes. Who doesn’t, right? But work with us, here. So as we were saying, Hannah Simone likes shoes. Flat shoes, spiky shoes, flippy floppy shoes and running shoes. Since she plays a model on New Girl, she gets to wear all kinds of different shoes. One day, she stumbled into a pair of black wedge sneakers that quickly became part of her regular rotation. They were comfy as hell, versatile as heck and looked awesome as f*ck. Hannah Simone danced in them, strutted in them and maybe even rescued a family of baby ducks in them once. (Not confirmed.) They were made by a company called Modern Vice.
Brothers Jordan and Jensen Adoni had a dream to follow in their father’s footsteps and start a shoe business - but not some hackneyed shoe business. They wanted to establish a factory in New York City and craft wares with their bare hands, like men. Only a couple years later, their company Modern Vice holds fort in a 7,000 square foot midtown factory, and they're one of few manufacturers making shoes in New York.
When Hannah heard their story, she wanted to see what happens behind the scenes at Modern Vice. How did her new favorite pair of sneakers come to life? She found the company’s traditional values and ambitious nature inspiring, and the idea of bringing manufacturing back to America resonated with her. But also, how many times have you seen a shoe being lovingly forged by expert craftsmen? Exactly. Never times. Simone had to see it. Lucky for us, she invited us along for the field trip.