Max Irons for Macy's INC.
Photo: Courtesy of Macy's INC
As you know Max Irons—son to Academy Award-winning thespian and ever-convincing bad guy Jeremy Irons—is a wonderful actor and a very good model. He's a very good model because his cheekbones are so cut up and dramatic that it casts beautiful shadows on the sides of his face. It makes him look vaguely haunted and sad bust mostly SO GOOD LOOKING. I mean, jeez, LOOK AT HIM. It's this freakish attractiveness and easy appeal that prompted Macy's to snatch him up for their in-house brand INC in a campaign that runs the gamut from casual, distressed separates to sharp, sleek, tailored pieces. The series, shot by Walter Chin, begins next month and will be featured on the information superhighway and more than 600 Macy's stores nationwide.
As knuckle-bitingly exciting and loin tingling these ads are (there will also be a video component—British accents!!!), it's not Irons' first time around the ol' modeling block (shhhh...it totally IS a thing), the impossibly tall and angular beau to our rising style star and girl crush Emily Browning has been featured in black and white Burberry ads with an enticing pout and his characteristically sticky-outy hair. And he's been spotted in Mango campaigns, too. Now if only he'll pursue a recording contract, then this triple-threat would be EVERYWHERE. Perfect for our ogling convenience. Related: Oh man, his forearm veins have forearm veins. *crumples on our fainting chaise*