MTV Style | Campaigns

Nasty Gal Goes Anti-Prom With Leather, Studs, And Sneakers

Posted 4/16/13 2:30 pm EST by Liza Darwin in Campaigns, Prom, Shopping

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Photo: Nasty Gal's new 'Anti-Prom' lookbook.
Courtesy of Nasty Gal

Prom season is officially in full swing, and by now, the message should be coming through loud and clear: there's NO one right way to do prom. You could rock a short dress, you could go ultra-glam, hey, you can even go as a hamburger if you wanted...but leave it to Nasty Gal to show us some of the coolest options yet. If you know NG, then you already know that Sophia Amoruso & co. have never really done things the traditional way. Luckily, the retailer's "break all the rules" philosophy applies to their newest lookbook as well, aptly titled "Anti-Prom." Stocked with tons of dresses (duh), plus unexpected pieces like spiky stud accessories, leather jackets, and even bright blue creepers, this is prom like you've never seen it before (and it's awesome).

Tags Nasty Gal, Prom, Prom Dresses, Shopping

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Beyonce Is Smokin' Hot In New H&M Bikini Ads

Posted 4/15/13 11:30 am EST by Gaby Wilson in Campaigns, Ladies

Beyonce as Mrs. Carter in H&M.
Photo: H&M

Holy. Mother. Of Blue Ivy Carter. Beyonce's H&M bikini ads have dropped, and they are just... WOWOWOWOW. Absolutely smokin'. We're not sure about y'all, but this is exactly how we wanted to be spending our Monday morning—rolling our tongues carpet-style back into our mouths thanks to Mrs. Carter and her mind-blowing hourglass physique. Appropriately, the vibrant new "Beyonce as Mrs. Carter in H&M" campaign images have been revealed in step with her summer The Mrs. Carter Show World Tour which kicks off in Europe today.

Tags Beyonce, Beyoncé Knowles, Bikinis, Campaigns, H&M

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Sarah Hyland Dishes On Her Heart Calgon Campaign, Sneaker Wedges And Spice Girls Style [Interview]

Posted 4/10/13 1:00 pm EST by Liza Darwin in Campaigns

Sarah Hyland at the launch of her Heart Calgon campaign.
Photo: Getty Images

Given her red carpet steez and consistently on-point hair, makeup, and nail art game, it should come as a surprise to absolutely nobody that Sarah Hyland has nabbed herself a beauty campaign. Our only question is, what took so long?! The 22-year-old Modern Family star is the new spokesperson for Heart Calgon, the cool little sister brand of drugstore fave Calgon. And while the company's vintage '70s "Take Me Away!" commercial is forever ingrained in our memories, Heart Calgon's affordable and sweet-smelling shimmery mists, lotions, and body wash are totally modern and fresh. Just in time for the products to hit select Walgreens stores, Sarah unveiled her campaign in New York City. In between munching on chocolates (the launch was at Dylan's Candy Bar, what can we say?), we quizzed the actress on her beauty routine, her love for sneaker wedges, and why she doesn't believe in fashion moment regret. Peep our exclusive interview with Sarah below!

Tags Beauty, Campaigns, Heart Calgon, Sarah Hyland

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Macklemore & Ryan Lewis Make Cameo In Nordstrom Bridal Campaign Video

Posted 4/9/13 9:00 am EST by Gaby Wilson in Campaigns, Weddings

A still from Nordstrom's Bridal video.
Photo: Courtesy of Nordstrom's YouTube Channel

Spring has officially sprung in New York (UGH, FINALLY), and on top of light-weight sneaker weather, prom mania, and festival fever, the rising mercury is a cue for the onslaught of WEDDING SEASON. That means bridesmaid dresses, coordinated accessories, and family-appropriate party togs for guests, and Nordstrom wants to make sure you think of them for all your wedding-time needs. The major retailer has even enlisted the help of two of the hottest dudes in music, Macklemore & Ryan Lewis, for a little campaign video help.

Tags Bridal, Macklemore, Macklemore & Ryan Lewis, Nordstrom, Ryan Lewis, Weddings

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Beyonce's Stylist, Ty Hunter, Talks "Mirrors" Pepsi Ad's Iconic Music Video Looks

Posted 4/5/13 12:56 pm EST by Gaby Wilson in Campaigns, Ladies

A still from the behind-the-scenes video of Beyonce's "Mirrors" Pepsi commercial.
Photo: Courtesy of Pepsi's YouTube Channel

As if the "Mirrors" Pepsi commercial that Beyonce premiered yesterday (along with close to a FULL minute of her new song "Grown Woman") wasn't enough to tide us over to the weekend, the Pepsi x Bey team rolled out a behind-the-scenes video look at the campaign shoot. AFKGLJDFLKAJ. Candid King Bey traipsing around in a robe? Rehearsing her dance steps in sky-high heels? Reflecting on her star-spangled career between takes? Yes, yes, a thousand times, YES. We want it all. The video features interviews with Mrs. Carter herself along with Global Beverage Group at PepsiCo President Brad Jakeman, the commercial's director Jake Nava (also the mastermind behind the "Single Ladies" and "Crazy In Love" videos *WINK*), and choreography director Frank Gatson, but our personal fave is obviously the iconic music video wardrobe breakdown by Bey's long-time trusted stylist Ty Hunter.

Tags Beyonce, Beyoncé Knowles, Campaigns, Pepsi, Ty Hunter

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Beyonce Recreates Iconic Music Video Looks For Pepsi Commercial

Posted 4/4/13 11:36 am EST by Liza Darwin in Campaigns, Ladies

Beyonce revisits her "Bootylicious" look for Pepsi's "Mirrors" commercial.
Photo: Via Pepsi's Youtube Page

It takes a LOT for us to set our alarms extra early in the morning, but if there's anyone we'll do it for, it's Beyonce. Yesterday the superstar hinted that something huge would be coming at 9 AM on 4/4/13, and she stayed true to her word, dropping her brand new Pepsi commercial upon the world bright and early today! Although an ad might not be quite as heart-stopping as a new music video, the clip (featuring a preview of her new song "Grown Woman") DID take us down Bey memory lane. It's a blink-and-you'll-miss-it game of Beyonce style trivia with her most iconic music video looks, all stuffed into this one minute commercial. We're talking about that pink one-shouldered crop top and slit skirt from "Bootylicious," the white tank and denim hotpants from "Crazy In Love," and the black leotard and Sasha Fierce hand from "Single Ladies." Are your brains exploding yet?! There's moreee!

Tags "Single Ladies, Beyonce, Destiny's Child, Pepsi

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Watch Danny Brown's New Uniqlo Campaign Video!

Posted 4/3/13 1:09 pm EST by Liza Darwin in Campaigns, Dudes

Danny Brown in Uniqlo's "Life in a Minute" video portrait.
Photo: © Keith Haring Foundation. Licensed by Artestar, New York

The creative geniuses over at Uniqlo have already given us some really cute clothes (and a case of hair envy!) to look forward to for spring 2013, but the Japanese retailer isn't finished quite yet. It's serving up another helping of style, this time starring the one and only Danny Brown. The rapper and former Mark McNairy model is part of the brand's UT TruckShop, a seasonal promotion that takes Uniqlo's rad new UT tees on the road... literally. Danny will join fellow faces like Miss Info and Curtis Kulig at pop-up events, performances and t-shirt stores around New York City this April. Before all THAT kicks off (his performance is this weekend!), check out Danny's new campaign video. His is the first of Uniqlo's "Life in a Minute" clips, which give us an intimate peek inside each artist's life in a mere 60 seconds. Watch it below, and find out more about the campaign here!

Tags Campaigns, Curtis Kulig, Danny Brown, Dudes, Kitty Pryde, Miss Info, Uniqlo

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Hedi Slimane Shoots Courtney Love, Kim Gordon, And More For Saint Laurent Paris Portrait Series

Posted 4/2/13 1:32 pm EST by Maud Deitch in Campaigns, Designers

Courtney Love for Saint Laurent Paris.
Photo: Hedi Slimane/Dazed Digital

As far as fashion rock stars are concerned, Hedi Slimane is the top of the heap, so it's only natural that he would enlist the help of some actual rock stars for his latest Saint Laurent Paris portrait series. We already shared the first glorious image, of Marilyn Manson, with you last week, and now we have not one but THREE more images from the campaign for you to feast your eyes upon. Slimane recruited Courtney Love, Kim Gordon, and Ariel Pink to style themselves in looks from past and present collections, and the results are austere, brooding portraits that function almost as a branded extension of Slimane's ongoing Rock Diary project. Initially we thought this was Slimane's latest SLP campaign, but further info courtesy of Dazed has revealed that like with all of his endeavors the boundary pushing designer-slash-photographer isn't doing anything the traditional way.

Tags Ariel Pink, Courtney Love, Hedi Slimane, Kim Gordon, Marilyn Manson, Saint Laurent Paris

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Marilyn Manson's Saint Laurent Paris Ad Is Glorious

Posted 3/29/13 5:56 pm EST by Chrissy Mahlmeister in Campaigns, Designers

Marilyn Manson for Saint Laurent Paris.
Photo: Via Nicola Formichetti's Instagram

You know, we're starting to get used to this whole Saint Laurent Paris thing. Sure, we miss the ol' YSL days, but ever since former Dior Homme creative director Hedi Slimane took over the fashion brand, we've been loving his black and white ads that feature moody portraits of our favorite musicians. Earlier this year, Beck was front and center in his campaigns and Grimes even collaborated on a capsule collection with the designer. But you'd never guess who Hedi picked as the face of his newest ad—Marilyn Manson! I mean, yeah, you probably knew from the headline and photo above because y'all can read, but, guys, this is uh-mazing.

Tags Campaigns, Designers, Hedi Slimane, Marilyn Manson, Saint Laurent, Saint Laurent Paris

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First Look: Beyonce's H&M Campaign

Posted 3/21/13 10:00 am EST by Gaby Wilson in Campaigns, Ladies

Beyonce for H&M Summer 2013.
Photo: Courtesy of H&M

Holy mother of announcements. THE RUMORS WERE TRUE. Beyonce really was shooting a campaign for Swedish retail juggernaut H&M in the Bahamas earlier this year, and boyoyoyoy, does she look beautiful! Just in time for the onslaught of spring (come on, Mother Nature—New York is ready for it...) AND for the kick-off of her Mrs. Carter Show World Tour come April 15, H&M will soon begin rolling out commercials, print ads, and outdoor billboards for the fashion house's summer campaign starring "Beyonce as Mrs. Carter in H&M."

Tags Beyonce, Campaign, H&M, Inez and Vinoodh, Jonas Åkerlund, Ladies

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