Style has moved! come with us to mtv news »
Kristen Stewart

A still from Grazia's behind-the-scenes video at Kristen Stewart's Chanel shoot.
Photo: Grazia

Kristen Stewart is easily one of the biggest stars in the U.S. of A., so it makes perfect sense that Karl Lagerfeld would cast the actress as the face of Chanel's Métiers d'Art Paris-Dallas collection. Sure, it's hard to imagine K-Stew herding cattle and wearing chaps. But if anyone can get her to release her inner cowgirl in the name of fashion, it's Karl.

And WHOA, has that cowgirl ever been released. After looking at a new set of pics from the Paris-Dallas photo shoot, we had stick our heads out the windows to make sure we weren't accidentally teleported to an old time-y Texas saloon. Kristen models everything from fringed jackets to gun holsters—all in front of a rustic barn backdrop—with total ease. "Typically, I wouldn’t see myself as being the quintessential face of Chanel with the pearls and the classics," Stewart told Grazia. "But I liked stepping into that role, and this suits me a little bit more than past collections because it is very American."

Read More...

Tags , , , , ,

Lorde, MAC

Lorde x MAC.
Photo: MAC

If you've been eagerly anticipating what exactly Lorde was designing with MAC, (a) you're not alone, and (b) your wait stops now. Are you ready? The limited-edition collection includes a plum lipstick (as we predicted) and liquid eyeliner! Sorry, red lipstick, you're benched for Summer 2014—purple is our new warm-weather shade.

The campaign image features Lorde in her signature dark lip, named Pure Heroine, natch, and a very extended cat-eye. Um, if this limited-edition eyeliner can produce that exact of a line, I'd like 100, please. Thanks.

Read More...

Tags , , , , , , , Lorde

Iggy Azalea

Iggy Azalea for Revolve Clothing.
Photo: Revolve

When we first heard that Iggy Azalea would star in Revolve Clothing's summer campaign, we immediately wondered what it would look like. A continuation on her Clueless "Fancy" steez? Glitter and glitz à la "Change Your Life"? Or something more along the lines of the "Work" video's fashion-road-trip realness? Now we have our answer. Revolve was kind enough to share the campaign images with us and, WHOA, they're gorgeous.

Iggy's campaign style, Revolve says, adds "edge to feminine pieces with unexpected layers, pastels, leather, and floral." Her layering game is on point throughout the campaign, but one of my favorite images is her entirely white outfit, with a flood of florals and colors on the sleeves of her jacket. Is there an outfit more perfect for early summer? I don't think so.

Read More...

Tags , , , , , Iggy Azalea

Iggy Azalea

Iggy Azalea x Revolve clothing, coming soon.
Photo: Getty Images

Blink and you might have missed Revolve’s cameo in the Clueless-themed video for Iggy Azalea and Charli XCX’s “Fancy.” The online retailer played the very important role of providing the closet-organizing app for Iggy. As it turns out, their appearance in the video was more than just your run-of-the-mill product placement and a reminder that a closet organizing app needs to exist. (If you know of any good apps Cher would approve of, please holler this way.) It was IRL foreshadowing that Iggy and Revolve would team up. The Aussie rapper is slated to be the next face of the brand.

Read More...

Tags , , , , Iggy Azalea

One Direction

Buy our perfume!
Photo: One Direction

OK, so as you probably know, One Direction is releasing a new fragrance in a matter of weeks (May 5th in the United States). That Moment is a follow-up to their first fragrance, Our Moment, and for some reason 100% unbeknownst to me, they made a five-minute film to promote the new scent. Like, obviously I'll watch anything 1D-related (I have to, it's my JOB, so...), but this is different than anything I've ever seen. Sure, the Our Moment ad was full of LOLs, but this is just...odd. We need to discuss. I don't know what's going on.

One Direction

Meet Girolle.
Photo: One Direction

We are introduce to Girolle, a "fragrance photographer" with a very strong French accent and wears a metal and leather thong over leather pants.

Read More...

Tags , , , , , , , , , One Direction

Daft Punk

One of Daft Punk's new merch ads.
Photo: Daft Punk

Daft Punk might have just perfected the band merch rollout. Of course, the robotic French duo know a thing or two about promoting: their Grammy-winning Album of the Year Random Access Memories was as memorable for its billboards, editorial spreads, and Saint Laurent suits as it was for “Get Lucky,” the Pharrell Williams-assisted track we’re still hearing everywhere—at the grocery store, mall, you name it. For their new merch, Daft Punk continued with their album’s theme of late '70s glamour and commissioned some very throwback ads.

Read More...

Tags , , , , , Daft Punk

Kristen Stewart

Kristen Stewart at the Dallas Chanel Métiers d'Art presentation.Photo: Getty Images

When we heard that Kristen Stewart was going to be the face of Chanel's Métiers d'Art Paris-Dallas collection back in December, we were both excited and skeptical. Kristen and Karl Lagerfeld joining forces = yay! K.Stew and Uncle Karl joining forces for a rodeo-inspired line of clothing = huh? Sure, Kristen loves her leather and denim, but she doesn't exactly give off dude-ranch ~cowgirl~ vibes. But we decided to trust Karl's decision, and assuming the photos that leaked on Instagram are the real deal, we were right to do so. (Oh Karl, you never lead us astray.)

Read More...

Tags , , ,

Justin Bieber

Playing guitar, wearing drop-crotch sweatpants. Justin Bieber knows how to live.
Photo: Adidas NEO

Paging all aspiring ad people/Beliebers: your chance at the big time just arrived. Justin Bieber and Adidas NEO have announced that you can put together Bieber's Spring 2014 campaign video yourself. The best part? Justin will watch and personally choose the winner. I hope he likes the one I designed—it's just 57-seconds of him winking at the camera. Swaggy.

Read More...

Tags , , , , Justin Bieber

selena-gomez

Selena Gomez shoots her new NEO campaign in NYC.
Photo: Splash News

Ladies and gentlemen, I am THRILLED to report that it is an insanely beautiful day in NYC. After what seemed like an eternity stuck in the midst of multiple polar vortexes, I can officially confirm that spring is 100% springing. (Although, I'm no weatherman, so it wouldn't surprise me if it snowed tomorrow.) Point being, people are out in hoards enjoying the sunshine, including Selena Gomez, who looks to be spending the day shooting a new Adidas NEO campaign atop the city's elevated High Line park.

Last month, Selena x NEO sent us on a video scavenger hunt that previewed several looks from her seven-piece spring collection, which hit stores February 12. But what collection are these snaps for? In the first shot, Gomez is wearing a black infinity scarf and a sleeveless denim shirt, lace-up combat boots, and black tights, which hints (to me, anyway) that this shoot must be for fall, because there's no way I'd EVER wear tights again before then.

Read More...

Tags , , , , , , , , , , Selena Gomez

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Staff Editor
Gaby Wilson
West Coast Editor
Chrissy Mahlmeister
Assistant Editor
Maeve Keirans
Editorial Assistant
Jessie Peterson

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2014 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.