Snooki sunglasses

Snooki and two of her new sunglasses styles.
Photo: Getty Images/Courtesy of NYS Collection

We're sure Snooki has her hands fullgiven the impending premiere of her Jersey Shore spin-off with bosom buddy JWOWW and that little bun in her oven, but she's apparently not too busy to maintain her retail empire. Making good on her tease late last month, The Princess of Poughkeepsie has finally released new summer styles for her Snooki by Nicole Polizzi sunnies.

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Selena Gomez

Selena Gomez's eponymous debut fragrance.
Photo: Courtesy of Selena Gomez/Macy's

In a beauty world that's steadily being influxed with hoards of celebrity fragrances, it can be difficult to separate yourself (and scent) from the pack, to be sure that your target market will want to wear your perfume. Selena Gomez is certainly down to try, though. While her boyfriend may already be racking up accolades for "Someday," Sel is aiming for the jugular with her eponymous fan-sourced fragrance. The free samples have been shipped, coinciding with the lippy bottles' first appearances on Macy's shelves, so we can FINALLY lay to rest everyone's #1 burning question: what does Selena Gomez's fragrance actually smell like? We took to the peeps inhabiting our very own office walls for their answers.

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ASAP Rocky

A$AP Rocky and RSVP Gallery collaborate on R$VPA$AP capsule collection.
Photo: Getty Images/Courtesy of RSVP Gallery

Early this month, Chicago's RSVP Gallery launched their hotly anticipated collaboration with one of the rap game's brightest young rookies, A$AP Rocky. The R$VPA$AP capsule collection consists of tees, tanks, and accessories and is slowly starting to trickle onto RSVP's ecommerce site. The range of streetwear follows a spring-ready black-and-mint color palette featuring elements of bandana paisley and varsity details throughout.

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Jessica Simpson Maternity Line

Jessica Simpson and a look from her new maternity line.
Photo: Getty Images/WWD

As if Jessica Simpson wasn't ALREADY owning the fash industry with her wildly successful Jessica Simpson Collection (New York Magazine deemed her "The $1 Billion Girl"), which carries everything from clothing to shoes to handbags, she's expanding her empire even FURTHER to include a maternity line! After the recent birth of her baby girl Maxwell Drew, we could help but notice her killer mommy-to-be style while promoting her new tween fashion line "Girls" AND starring as a mentor on NBC's Fashion Star this year. Jessica signed a deal with Destination Maternity and created a collection that will include tons of "breezy, everyday pieces" that are inspired by a vintage '70s feel, according to the press release. The line will include denim, leggings, printed tops, maxi dresses, body-conscious jersey knit dresses, chunky knit sweaters, jackets, and blazers.

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Jennifer Lopez

Jennifer Lopez celebrates 10 years of fragrance with Coty and the launch of "Glowing."
Photo: Getty Images

That's right, readers. The one and only Miss Jennifer Lopez is introducing into the world yet another celebrity fragrance. But before you go rolling your eyes, filing J.Lo's new "Glowing" fragrance away in the part of your brain where "Britney Spears Fantasy" and "Antonio Banderas Blue Seduction" live, remember that Jenny started bottling perfumes loooong before the celebrity fragrance game reached the saturation it experiences today. "Glowing" is as much a fresh new scent as it is a celebratory symbol of J.Lo's ten lucrative years making and selling fragrances with Coty, Inc.

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Rihanna Armani

Looks from Rihanna's second Armani capsule collection.
Photo: Via @Armani's Twitter

It looks like Rihanna's been bitten by the designer bug! In March, RiRi dropped the big news that she's working on her own fashion line, which came after a "very, very successful" (her words!) debut capsule collection for Armani, and it looks like she's at it again. Armani tweeted the news that Rihanna is back for a second round of designing fun—this time ditching her straight-up jeans and T-shirt staples for other killer denim pieces like *GASP* a jumpsuit. In her first look, she paired a green graphic tee with jean shorts that show a peek of plaid as you roll them up. CA-UTE. She finished the look with a killer black leather motorcycle jacket and lace-up stiletto booties. In another ensemble, we spot an amazing light wash denim romper that can be cuffed at both the calves and elbows for a relaxed-yet-totally-stylin' ensemble. She paired it with a white tote complete with the signature Rihanna/Armani Jeans logo scrawled across the front.

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Nicole Richie Macys

Nicole Richie on April 18.
Photo: Getty Images

Nicole Richie is slowly taking over the fashion industry, y'all! WWD reports that the Fashion Star judge is expanding her already burgeoning style empire (which currently includes her accessories brand House of Harlow 1960 and clothing line Winter Kate) by designing a capsule collection for Macy's. YUS. The line, called Nicole Richie for Impulse, will cater to Millenials (a.k.a. a term mostly Baby Boomers use for anyone between their teens and late '20s) and hit 100 Macy's stores and e-retail starting in mid-September. Nicole is well-known for bohemian chic meets cool '60s mod girl street style, characterized by tons of bold prints and bright jewel tones. The 24-30 piece collection will be heavily influenced by Nicole's personal style, but when it ACTUALLY came down to it, she said her biggest design inspiration was—GASP—music!

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Bethany Cosentino for Urban Outfitters

Buy both pieces from this look a week before the collection's release."
Photo: Courtesy of Urban Outfitters

Best Coast singer Bethany Cosentino’s new capsule line for Urban Outfitters doesn’t officially drop until next Tuesday (which, conveniently, is also the release date of Best Coast’s sophomore album The Only Place) but now early bird fashion fans can get a jump start on the masses. The retail giant has added two key pieces from the Urban Renewal offshoot- the collared Liv Crop Top and the high-waisted Tour Shorts- a full week before the other 10 items from the collab hit stores. And not that you really need an excuse to channel your inner rockstar, but just in case: Bethany recently told us herself that the Tour Shorts were her favorite piece from the entire collection.

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Judging Kanye judges your cargo shorts and striped scarf.
Photo: Getty Images/Courtesy of VPCAM/Sockstores

It's a rare but always delightful treat when Kanye West takes to Twitter for one of his signature streams of consciousness. We aaaaall remember the several-hour-long Internet soliloquy that ended in the reveal of DONDA, Kanye's design company/think tank, right? Well, Yeezy's latest Twitter spiel is inspired by a weekend drive through the city and the slew of fashion faux pas he was so pained to witness from his whip.

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Lauren Conrad Kohl's Summer Collection

Lauren Conrad in her LC Lauren Conrad for Kohl's summer collection.
Photo: Courtesy of Kohl's

I know, I know, it seems like we JUST drooled over the LC Lauren Conrad for Kohl's spring collection, but the busy Hillsie bee already released her summer line as well. Whew, we can barely keep up! We peeped some of the looks and, um, haiiii, we suddenly cannot wait for the 90-degree weather that lies ahead. Lauren Conrad created tons of fun summery pieces, which include everything from 'dorbs pink polka dot pleated dresses to lightweight ombre dip-dyed crochet sweaters to starfish pendant necklaces. In two ensembles from the summer lookbook (above), LC wears a breezy navy and floral chiffon top paired with denim cutoffs and a super cute braided updo. (Teach us your braided headband ways, LC!) In her second outfit, she sports a feminine coral embroidered tank with KILLER floral shorts and a thick gold cuff.

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