Jay-Z performs in a leather Brooklyn Nets snapback.
Photo: Getty Images

It's true. Jay-Z really can make a Yankee hat more famous than a Yankee can. But when you're at the helm of a massive rebrand for a different sports team - enter the formerly New Jersey, now Brooklyn Nets - it's probably time to switch snapbacks. Even if it's one-of-one with a python overlain brim and gold buckle. *pours a little out for the fallen headgear* For years, Jay-Z has been lending favor via his status as a sartorial tastemaker to the Bronx Bombers, but with the impending opening of the shiny new Brooklyn Barclays Center around the corner, he's switching headgear (LUHHHH that leather Nets cap) and public focus across the river.


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Ryan Lochte, Jay Leno

Ryan Lochte talks Speedo on "The Tonight Show with Jay Leno."
Photo: Getty Images

Move over Gosling, there's a new Ryan in town: Olympic medalist Ryan Lochte. Okay, maybe that was a little premature, since we're not actually ready to replace the Gos (pretty sure we'll never be), but the induction of Lochte into a league of same-named heartthrob-juggernauts is undeniable. (Check out all the memes he spawned!) Suffice it to say we were preeetty excited to see Lochte's appearance on last night's episode of "The Tonight Show with Jay Leno". How many times would he say "JEAH!"? Would he make a comment about those infamous grills? What would the burgeoning style star WEAR and would it involve a bare chest? *sops up drool from keyboard* We now have the answers to these questions.


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Selena Gomez

A still from Selena Gomez's new Dream Out Loud commercial.
Photo: Courtesy of SelGomez's YouTube channel

It's been over TWO MONTHS since Selena Gomez started teasing this new Dream Out Loud commercial for her Fall 2012 campaign, but finally (FINALLY!!), we're able to set eyes on the final product. As we saw in the behind-the-scenes sneak peek Sel revealed late last month, the 30-second spot follows our girl through three stages of an epic California road trip. Miss Gomez peels off solo dolo for this particular venture (all the better to showcase the new togs, duhhhhh) and travels from the desert road to a surf-friendly beach to a midnight highway lit by fireworks, all to the tune of her smash single "Hit The Lights".


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Jason Schwartzman and three of his Lookmatic "Uncleanord" styles.
Photo: Getty Images/ Lookmatic

Full disclosure: we've harbored a not-so-secret crush on Jason Schwartzman ever since his Rushmore days more than a decade ago. We know, we know...in movie star time, which is kind of like dog years, that's practically forever. But thanks to flicks like Bored to Death, Fantastic Mr. Fox, Moonrise Kingdom AND a side gig modeling for Band of Outsiders, our obsession is still in full-throttle mode, and now it's taken up a notch with his new design project. The actor has created a style of glasses for the online eyewear boutique Lookmatic, putting his adorably eccentric spin on classic vintage frames. Dubbed the "Uncleanord" after a pair of specs he received from his Uncle Leonard (get it?) when he was a kid, the revamped '50s-inspired shape comes in black, olive, and clear prescription styles as well as a sunglasses version.


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LC Lauren Conrad

Lauren Conrad modeling her LC Lauren Conrad collection for Kohl's.
Photo: Courtesy of Kohl's

It's time that year again—Lauren Conrad models her latest LC Lauren Conrad collection for Kohl's, and we give you alllll the deets on it. For her fall 2012 line, the Hillsie doles out tons of flirty flocks, statement blazers, and colorful denim. Lucky for us, some of it already hit stores and is available to purchase right this second (!!!), but the rest of the line will continue to roll out through October. So, let's talk about those duds, shall we? Above, LC sports a totally school-appropriate red, sleeveless polka dot dress ($64) with some nude pumps and quite possibly the most amazing hair braid/headband thing we have ever SEEN. For a more nighttime-ready ensemble, LC shows off a fun black floral dress ($60) with matching heels. Perf!


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Theophilus London

Theophilus London launches LVRS x Del Toro slipper collaboration.
Photo: MTV/Courtesy of Del Toro

The day has come, my friends. MTV Style finally met THE Theophilus London. I know, I know. So awesome, right? This is how it went down: We stopped by The Black Tag in Soho for Theophilus' LVRS x Del Toro slipper release party (yes, that's what it was called) to check out the shoes he designed and, of course, to talk ALL-things fashion. We even brought a camera crew to document this momentous event, and let us just say this—Theophilus is one hilarious (and high fashion) dude! After we chatted it up, the doors opened and fans swarmed in to shop his limited-edition slipper collection and LVRS clothing line. The drinks started flowing, the DJ turned up the jams, things got RULL sweaty, and we had a grand ol' time. Watch Theophilus dish on all the deets about his LVRS x Del Toro collab below!


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Lil' Wayne, Nicki Minaj

Lil' Wayne and Nicki Minaj have a healthy fashion competition.
Photo: Getty Images

Ever since we first caught wind that Nicki Minaj would be coming out with her very own clothing line, we knew it'd be near-impossible for our brains to handle the parade of candy raver, Harajuku Barbie dreams realness that was sure to follow. How many shades of pink would be used? Would tiers stuffed animals be involved? Would there be purchasable wigs to boot? Chiefmost among our questions, though, was WHEN we might be able to get our paws on the Nicki-designed line. Thanks to a little chat she had with our friends at Thread Count, we're that much closer to a concrete answer along with a grip of palate whetting details, including the healthy fashion rivalry between Nicki and her Young Money mentor Lil' Wayne!


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Whitney Port NYFW

Whitney Port needs your help!
Photo: Via Whitney Port

It feels like just yesterday when Whitney Port made her NYFW runway debut! The City star showed off her fall 2012 Whitney Eve collection at the Lincoln Center, and we even caught up with her backstage to chat about her experience. Since then, Whitney has launched a jewelry line and, of course, has been continuing to work on her next spring 2013 Whitney Eve collection. Little did we know, Whitney was planning on making her NYFW show a WEE bit different than her previous ones by adding one extra (huge) element—YOU! She announced on her blog that she's creating the first-ever fan funded show for spring 2013. Now you're probably thinking, "Whaaa? She needs ME to help pay for her collection?" Well, technically, yes, but there are some pretttyyy cool perks that come along with it.


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Olivia Wilde

Olivia Wilde with her Alternative Apparel "Message" bag.
Photo: Courtesy of Alternative Apparel

With a whopping 9 movies on the horizon and some serious style cred under her belt, Olivia Wilde has a lot on her plate. But then again, this Andover grad is a total overachiever, and her latest project is a sure-to-be hit for everyone involved...yep, including us. The actress and activist has teamed up with Alternative Apparel on a new messenger bag/ backpack hybrid that's as cool as it is charitable. After spending the last few years involved in rebuilding Haiti after the 2010 earthquake, Olivia co-founded Campaign Happiness, an organization aimed at helping local development through rebuilding efforts, education, and more. "We've struggled to raise money for the organization for a while now," she explained last night at the bag's launch event in New York. "Everyone is very generous, but it's hard in this economy. So we wanted to find a way to combine commerce and get people to buy things they'd buy anyway, but to have the proceeds go toward somewhere great." The solution? An army green shoulder bag that works equally as well roughing it outdoors as it does pounding city blocks. (Just ask Olivia, she's used it for both!)


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Deadmau5, Neff Headwear

Deadmau5 launches fashion line with Neff Headwear.
Photo: Courtesy of Neff Headwear

Who said pop stars and rappers had the monopoly on the celebrity designer beat? EDM DJ deadmau5 has just launched a fashion line collaboration with skate streetwear label Neff Headwear. The Neffmau5 collaboration launched this Wednesday (July 25) with 4 t-shirt styles, two sweatshirts (one hooded, one crewneck), and two snapbacks.


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Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
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