Justin Bieber

The poster for Justin Bieber's The Key short film.
Photo: Justin Bieber's Twitter

Up until now, the promo surrounding Justin Bieber's latest fragrance, The Key, involved silk sheets, sleeping, and a key. With the release of seemingly inexplicable The Key alarm clock app, we came to the conclusion that the entire campaign revolves around Bieber unlocking your door as you sleep and visiting you (IRL/in your dreams) and waking you up (hence the alarm clock). Today, Bieber tweeted a poster for a "short film" he's releasing for The Key. The perfume bottle and silk sheets are on the bottom half of the poster, but the top half introduces an entirely new element into the campaign: a girl who is not asleep, dreamin' of Bieber, but awake.

Read More...

Tags , , , , ,

One Direction

One Direction at the Japanese premiere of 'This Is Us.'
Photo: Getty Images

While the cover of their upcoming album, Midnight Memories, made it seem like the five members of One Direction were traveling down divergent style paths, the Japanese premiere of This Is Us brought coordinated clothing back into our lives. The boys all wore pieces that are characteristic of their personal styles, but decidedly stuck to a black and red palette.

Harry wore a black tuxedo jacket with those ripped knee jeans he always wears. No, really. He only wears those pants. Thankfully, their Take Me Home tour just ended, so now Harry will have a chance to buy new pants back home in London (where the stores are full of 'em). Next to Harry was Liam, who curiously wore a black, fully buttoned, sash-tied trench coat indoors. Directioners may recall the time he wore a similar blue trench to the New York premiere of the movie, so maybe it's his premiere look? Under the coat, he appears to have on a plaid shirt, which matches one of his bandmate's accessories perfectly.

Read More...

Tags , , , , , , , , , , One Direction

One Direction

Niall Horan in the 'Story Of My Life' music video.
Photos: Niall Horan's Twitter/One Direction's YouTube Page

As all good Directioners know, One Direction's "Story Of My Life" video is dropping on Sunday. 2 days. Yep. Prepare your minds and viewing areas. In anticipation of the video, the boys have been sharing photos of themselves on set, which has been transformed to look like their respective homes. In the pic that Niall shared, he's wearing a very familiar red, white, and blue cableknit sweater jumper (I'm getting used to the lingo I'll have to use around my husband, Harry). It's one he wore as a flushed bb in Ireland! It makes an appearance in This Is Us! Missing from the present-day photo? His bride-to-be, Katy Perry!

Something tells us that between the title of the song and this repeated outfit situation, this video is going to be verrrrry nostalgic. Will they all wear clothes from their pasts? Will they try to fit into pants they wore when they were 5? They should, because most of their pants are ripped. I mean, 3 of the 5 lads (#lingo) had ripped jeans on the cover for Midnight Memories. Childhood pants may be small, but they're also fully intact.

Read More...

Tags , , , , , , , , , One Direction

Harry Styles

Harry Styles at the Burberry Prorsum SS14 show during London Fashion Week.
Photo: Getty Images

Yeah, Directioners, you read that headline correctly: you can buy Harry Styles' unwashed shirt. You can buy it, but I really want it, so please don't. Just kidding, you can do whatever you want, buuuut it'd be really nice if you gave it to me. This isn't any old t-shirt, BTW, it's Burberry.

Read More...

Tags , , , , , , One Direction

drake

Drake performs in Calvin Klein in Brooklyn, NY.
Photo: Getty Images

Well, that was fast. Less than a week after Calvin Klein announced their plan to create bespoke performance outfits for Drake’s Would You Like A Tour? tour, the Canadian rapper debuted a look we're betting is from the collection while on stage last night in Brooklyn. Following opening sets from PartyNextDoor, Future and Miguel, Drizzy performed to a sold-out crowd at the Barclays Center—and lo and behold, as previously promised by the CK-designed collection his wardrobe now includes a Canadian tuxedo. A glorious, 3-piece Canadian tuxedo at that.

Read More...

Tags , , , , Drake

Kanye West

Kanye West's Yeezus Tour pop-up shop (next to Dash).
Photo: @kimkardashian's Instagram

Hold on to your Margiela masks, boys and girls. This style-drenched Yeezus tour is only just getting started. And we're not just talking about the performances themselves; we're talking about the outfits, the merchandise, the freestyle speeches, each and every part lovingly touched by Kanye's fashionable hands. And rest assured, Ye is not keeping the essence of Yeezus confined to the stadiums or his mountain-covered stage. You may remember that late last week he took some special edition t-shirt designs to PacSun. Well, now, he's opened his very own Yeezus tour pop-up shop in Los Angeles (right next to fiancé Kimmy K's DASH).

Read More...

Tags , , , , Kanye West

Kanye West, Yeezus

Kanye West's Yeezus tour merchandise sold at PacSun.
Photo: PacSun

Need a little more Yeezus in your life? If you're still waiting for Kanye West's first solo tour in five years to hit your city, never fear. Ye and PacSun are bringing you at least one aspect of the show NOW: the clothes. No, not Yeezy's custom Maison Martin Margiela performance outfits. As of today, the surf/skate/streetwear mall staple is carrying special edition Yeezus tour merch online and in select store locations.

Read More...

Tags , , , , Kanye West

drake

Happy Birthday, Drizzy!
Photo: @champagnepapi's Instagram

Happy 27th birthday, Drake! Here, we got you this bespoke Calvin Klein wardrobe for your “Would You Like A Tour” tour. Generous, we know. You’re welcome! JK JK LOL, we WISH that had been our idea. We considered making you bespoke cupcakes in your likeness, but quickly realized that our baking skills are lacking. Your face is hard to draw with frosting! It's the thought that counts though, right? Lucky for Drake, he is actually getting custom stage outfits by CK (just not from us).

Read More...

Tags , , , , Drake

Rihanna

Justin Bieber on set for his Adidas NEO photoshoot.
Photos: Adidasneolabel's YouTube Page

We've already seen the images for Justin Bieber's most recent Adidas NEO campaign, but now, thankfully, there's a behind-the-scenes video from the shoot, so we can peep moving JB in all his dancing/drumming/pose-striking glory. There's also a lot of reclining, like in his fall campaign, because dancing using only your shoulders is tiring.

Read More...

Tags , , , , , , Justin Bieber

jay-z

Jay Z for 'Vanity Fair.'
Photo: Mario Testino/'Vanity Fair'

For the November issue of Vanity Fair, Jay Z be on his suit and tie s***, tie s***, tie. The man loves him a good dinner jacket and gets all pressed up in black and white on his first cover for the mag. The feature gives readers a rare glimpse into the life of a modern day mogul, who currently has a hand in pretty much everything. (But seriously.) Aside from his involvement with music, movies, video games, a theater, a nightclub and a sports team (*wipes sweat off brow*), Jay’s fallen hard for fashion. But, contrary to what one might assume, it’s not all about the Benjamins anymore—it’s about making improvements in the industry, he says.

Read More...

Tags , , , , , , , Jay-Z

House Of Style

House Of Style House Of Style

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Editor
Gaby Wilson
Editorial Assistant
Maeve Keirans
Editor-at-Large
Mary H.K. Choi

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2014 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.