A still from Beyonce's new H&M campaign video.
Photo: Courtesy of Beyonce's YouTube Channel
Is it hot in here...or is it just Beyonce's SMOKING NEW H&M VIDEO?! Duh, it's definitely the latter. The clip for "Beyoncé as Mrs. Carter in H&M" officially landed this morning, and you guys, trust us when we say the superstar is taking island dreaming to an epic new level. Filmed earlier this year in the Bahamas (remember when the campaign was just a whispery rumor?), the vid stars Bey posing sultrily amidst the tropical palm trees and clear blue skies dressed in H&M's new swimwear line. Shot by Jonas Åkerlund, we hear the concept is to represent the four natural elements— fire, water, wind, and earth— in a seriously fashionable way.

