Style has moved! come with us to mtv news »
selena-gomez

Selena Gomez shoots her new NEO campaign in NYC.
Photo: Splash News

Ladies and gentlemen, I am THRILLED to report that it is an insanely beautiful day in NYC. After what seemed like an eternity stuck in the midst of multiple polar vortexes, I can officially confirm that spring is 100% springing. (Although, I'm no weatherman, so it wouldn't surprise me if it snowed tomorrow.) Point being, people are out in hoards enjoying the sunshine, including Selena Gomez, who looks to be spending the day shooting a new Adidas NEO campaign atop the city's elevated High Line park.

Last month, Selena x NEO sent us on a video scavenger hunt that previewed several looks from her seven-piece spring collection, which hit stores February 12. But what collection are these snaps for? In the first shot, Gomez is wearing a black infinity scarf and a sleeveless denim shirt, lace-up combat boots, and black tights, which hints (to me, anyway) that this shoot must be for fall, because there's no way I'd EVER wear tights again before then.

Read More...

Tags , , , , , , , , , , Selena Gomez

selena-gomez

Selena Gomez for Adidas NEO.
Photo: adidasneolabel's YouTube

What could possibly be more fun than a scavenger hunt starring Selena Gomez? (I know what you're thinking: "NOTHING!") Well, you're wrong, because here's what: A scavenger hunt starring Selena Gomez *WAIT FOR IT* that you can play in your PJs from the comfort of your couch! Obviously. Even though her Adidas NEO spring collection doesn't drop until February 12, Selly's giving fans a chance to peep AND win select pieces from the line through an online scavenger hunt for the next seven days. #BEST

Yesterday, Selena hit us with a preview video wearing what we hope/pray/believe to be a few of her new items: a sweetheart-cut bustier crop top, a floral bomber jacket, and some black-and-white striped pants. Starting today, links to more exclusive videos (shot by Selena herself) will be hidden across Selly and NEO's social media pages—and (SPOILER ALERT) we found the first one for you!

Read More...

Tags , , , , , , , Selena Gomez

Selena Gomez

Selena Gomez models her adidas NEO collection.
Photo: adidas NEO

It's heeeeere! Back in November of last year when Selena Gomez was announced as adidas NEO's newest style icon, the release teased that Selly wouldn't just be a face but a designer for the label, too. Since the initial reveal of the Sel x NEO relationship, we've seen the "Come & Get It" singer star in lookbooks, front campaigns, and even host a New York Fashion Week runway show, but now, we're finally getting to see that collection the adidas off-shoot told us to look out for some time this year!

Read More...

Tags , , , , ,

Justin Bieber

Justin Bieber's adidas NEO summer campaign.
Photo: Courtesy of adidas NEO

What's better than static images of Justin Bieber? Moving images! OK, so it's not preferred to seeing him in the flesh, but still, it's pretty cool. Welp, the folks at adidas NEO just released this behind-the-scenes video from Justin's latest NEO photoshoot, bringing us one step closer to candid IRL Biebsie. And clad in summer-ready casualwear! In the minute-long clip, we get a glimpse at the moving parts that go into putting together a campaign. What we learned from the video is that this is no standard studio shoot with a white seamless backdrop.

Read More...

Tags , , , , , ,

Selena Gomez for adidas NEO

Selena Gomez fronts the adidas NEO summer collection.
Photo: Courtesy of adidas NEO

Well, our karmic meters must be off the charts because we’re not sure what we did to deserve this much Selena Gomez + adidas NEO goodness. Mere days after we peeped the fresh, sporty looks for Sel’s NEO spring campaign, the label launched its brand new beachy-keen (LOL had to) summer collection! Over the past couple of months, we’ve been closely following Selena’s brand ambassadorship for NEO, a project that has her pulling double duty as both face and guest-designer for the teen-styled line. And now that Selena's punctually dropped a first look at the summer collection (in the midst of her other little career as an international pop star, mind you), we are straight REVVED for the dog days. In the lookbook, Selena sports sunspired staples including swim wear, accessories, airy knits, and may even a flamingo or two. Check out more looks after the jump!

Read More...

Tags , , ,

selena gomex neo

Selena Gomez stars in the new adidas NEO lookbook.
Photo: Courtesy of adidas NEO

If there's anyone who can convince us to shake off those last bits of winter blahs, you'd better BET it's Selena Gomez. The actress and singer is serving up a much-needed dose of cheery spring goodness in the latest adidas NEO campaign, which just landed this week. We've been keeping close tabs on the star in her new dual role as the face and designer of the teen-centric label, from the interactive lookbook to her New York Fashion Week runway show. And while she's definitely been staying busy working with the team behind the scenes on the sporty, cute collections, now she's showing it all off in front of the camera! We've got your first look at Sel working the breezy tunics, graphic leggings, and the rest of the wares like the total pro that she is. See even more images after the jump!

Read More...

Tags , , ,

Justin Bieber adidas neo

Justin Bieber stars in adidas NEO's Spring/Summer 2013 interactive lookbook.
Photo: adidas NEO Facebook

It's Friday, you guys! And what a happy Friday it is, because the good people at adidas Neo have just gifted us a nice little present to carry us ALL the way through the weekend. Remember when we announced last month that the girls' brand ambassador Selena Gomez was appearing in the label's interactive lookbook? Well, now it's Justin Bieber's turn, and he's repping the guys' collection in a big way. Dressed in goods from the Spring/Summer 2013 line, this completely clickable, 100% shoppable lookbook stars Justin transforming a plastic container into his own personal makeshift drumset.

Read More...

Tags , , , , , ,

Selena Gomez

Selena Gomez stars in adidas NEO's Spring/Summer 2013 interactive lookbook.
Photo: adidas NEO

Fresh off the digital presses, adidas NEO has released an interactive lookbook for its Spring/Summer 2013 collection. The best part? The completely shoppable online lookbook stars (you guessed it!) the label's most visible brand ambassador of the moment: Selena Gomez! Little confused about what the kinda nebulous term "interactive lookbook" means? We're about to break them down for you.

Read More...

Tags , , , , ,

Selena Gomez

Selena Gomez poses with models at adidas NEO New York Fashion Week show.
Photo: Getty Images

Celebrity sightings during New York Fashion Week are certainly not hard to come by (may we present Exhibit A?), but there's defintiely one star cameo that, in anticipation of the Big Apple's most stylish week, we were MOST excited for: Selena Gomez at adidas NEO's teen-curated runway show. Gomez is a brand ambassador for NEO alongside her on-again-off-again boo piece Justin Bieber, but Sel's involvement also goes a bit deeper than Biebsy's, designing pieces for the brand as well as helping pick the 30 teen-styled looks featured in the final show.

Read More...

Tags , , , , ,

Selena Gomez announces her partnership with adidas NEO.
Photo: Getty Images

THIS. IS HUGE. You guys, Selena Gomez is the new adidas NEO style icon! She announced her partnership with the brand just today, which will include duties like fronting the new campaigns and designing her own collections of sneakers, clothing and accessories. Amaaaazing! But um...wait a second. If this news all sounds a little bit familiar, it's probably because on-again-off-again bf Justin Bieber nabbed a similar gig just a month ago (Coincidence? We think not). But whereas Justin's not creating his own sneaks quite yet, Selena told Teen Vogue that you can expect HER first collection for the label early next year.

Read More...

Tags , , , ,

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Staff Editor
Gaby Wilson
West Coast Editor
Chrissy Mahlmeister
Assistant Editor
Maeve Keirans
Editorial Assistant
Jessie Peterson

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2015 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.