Style has moved! come with us to mtv news »
One Direction

I think new 1D makeup is coming?
Photo: Niall Horan's Twitter

One Direction has a ton of products attached to their name. There are shoes, eyeglasses, multiple fragrances, and even a makeup collection, because if you put those cute li'l faces on something, Directioners (myself included, natch) will snatch it up. Well, it looks like Directioners have a fellow fan of One Direction-endorsed products in Mr. Niall Horan.

The band's lone Irishman shared a picture of his hands with numerous color swatches across them–he even has on multiple nail polishes. I guess we can assume 1D is getting a second makeup line because, according to Niall, the band had a meeting about makeup and it's "that good I'm gon[n]a start wearing it myself." Well, Niall, that will be a new look for you, but I'm not opposed—some of the shadows you're showing off would really complement your eyes.

Read More...

Tags , , , , One Direction

One Direction

A still from One Direction's 'You & I' video.
Photo: Columbia Records

How's it going, Directioners? Enjoying your Friday? Enjoying One Direction's new video where they share clothes and morph into one another? Me too! After teasing the video all week on Instagram, it's finally here. While Harry wears zero things (zero!) on his head, there is other fashion to be discussed. Mostly how all five dudes are in the same outfit for the majority of the video. Do you think they all shared one sweater or were there numerous? If there was only one, how much can I buy it for? Inquring minds need to know.

The sweater in question, of course, is a gray crew-knit. While we only get full-length shots of Niall and Harry wearing the sweater, their bottom halves are also styled the same, in tight black jeans. Niall also debuted his new 'do in the video. While he's shown it off on Instagram, this is the first time we're seeing it in motion, fluttering in the wind. His old coif was way too gelled to flow freely like that, TBH.

One Direction

A still from One Direction's 'You & I' video.
Photo: Columbia Records

The three other guys are also wearing the sweater. While it's plausible that Louis has capris on, I think it's safe to assume that all have black jeans on out of frame.

Read More...

Tags , , , , , , , , One Direction

One Direction

Buy our perfume!
Photo: One Direction

OK, so as you probably know, One Direction is releasing a new fragrance in a matter of weeks (May 5th in the United States). That Moment is a follow-up to their first fragrance, Our Moment, and for some reason 100% unbeknownst to me, they made a five-minute film to promote the new scent. Like, obviously I'll watch anything 1D-related (I have to, it's my JOB, so...), but this is different than anything I've ever seen. Sure, the Our Moment ad was full of LOLs, but this is just...odd. We need to discuss. I don't know what's going on.

One Direction

Meet Girolle.
Photo: One Direction

We are introduce to Girolle, a "fragrance photographer" with a very strong French accent and wears a metal and leather thong over leather pants.

Read More...

Tags , , , , , , , , , One Direction

One Direction

One Direction's That Moment ad.
Photo: Eden Parfums

Who here wants to smell like creamy musk and cucumbers? Anyone? What if I told you that Harry Styles wants you to smell like that? Probably changes your answer, right? Well, as it turns out...he does. All of One Direction does, in fact, which is why they added those *unique* smells to their upcoming That Moment fragrance line (in addition to cedarwood, violet, and "sparkling tangerine"—yum!). We already knew the line would build on their previous scent, the already successful Our Moment, AND that the perfume bottle would resemble a pink diamond wearing a crown. But the promise of creamy musk is certainly news to us—as is their dreamy, just-released print ad.

Read More...

Tags , , , , , , One Direction

One Direction

A still from One Direction's 'Midnight Memories' music video.
Photo: Columbia Records

On Tuesday, One Direction released GIFs to preview the band's video for its new single, "Midnight Memories." Because we didn't have any context, we didn't ask why Harry Styles was wet, but rather whether he or Beyonce wore wet hair better. Now that we have have watched the video more than ten a few times, we're even more confused as to why not only his hair, but his outfit is soaking wet, especially since the other guys are dry. Let's take a look at the evidence, shall we?

One Direction

A still from One Direction's 'Midnight Memories' music video.
Photo: Columbia Records

The video begins at a house party where the guests are sparse. If you need more guests at your next party, One Direction, I am available. Harry is not wet and in a plaid Saint Laurent shirt.

Read More...

Tags , , , , , , , , , , One Direction

One Direction

One Direction teach us the letter 'U.'
Photo: Sesame Street's YouTube Page

Gather round, young children looking to learn the alphabet/One Direction fans! The strapping young men of the world's most popular boy band have an upcoming appearance on Sesame Street and, as the preview shows us, they're teaching "what makes 'U' useful." In the clip, the lads sing about words that begin with and include "U," like "udon" (for the precocious Sesame Street viewer), "ugh" (for exasperated children), and "up" (for the really young ones). While all of those words are perfectly useful (especially "ugh," IMHO), we thought of a few ~fashionable~ options relevant to One Direction.

One Direction

One Direction teach us the letter 'U.'
Photo: Getty Images/Sesame Street

First up is the word suit. While it's rare you get all five members in suits at the same event, when you do, it's a beautiful thing. Suits are what make One Direction beautiful. JK, it's their faces!

Read More...

Tags , , , , , , , , One Direction

One Direction

One Direction love exchanging gifts.
Photos: Getty Images, Photoshop: Maeve Keirans

Chances are good you're doing one of the following three things right now: 1.) getting your hands dirty in the kitchen helping prepare Christmas dinner, 2.) running around the mall picking up last-minute presents for those cousins you forgot were coming over, 3.) holing up in your room, eyeballs deep in wrapping paper and Scotch tape for the foreseeable future. Yea, us too. But we prepared a little light reading on the off-chance you need a momentary escape from your uncle's fishing stories or something to read on your phone as you tell your relatives you're catching up on "work emails." That's right, ladies and gents. It's a new installment of Fashion Fanfic (Christmas edition!) starring One Direction.

‘Twas the week before Christmas and all through the tour bus, four members of One Direction struggled to wrap their Secret Santa gifts. Liam was the only member tucked behind the velvet curtain in his bunk. He had picked up his final Secret Santa gift for Louis weeks earlier, so he went to sleep as the other boys scattered throughout the bus, trying to tape their last gifts closed.

One by one, the boys finished wrapping and set off to bed. They had a big day ahead of them: a sold-out show in New York City and the third and final day of their annual Secret Santa gift exchange. Secret Santa was something the boys had done since The X Factor. That first year, in 2010, they decided to do it to cheer each other up after getting the boot from the show. Even though their lives had changed dramatically since then, this was one tradition they still maintained.

Read More...

Tags , , , , , , , , , One Direction

One Direction

Harry Styles, Liam Payne, and Cindy Crawford walk the runway at 1D Day.
Photos: Getty Images

One Direction members, part-time Macy's salesmen, American Music Award winners, and... models? Yep. Two members of 1D have ditched singing to parade their beautiful faces all over the globe. JK! Over the weekend, though, was a 7-hour livestream for 1D Day, and Harry Styles and Liam Payne took to a catwalk to strut their stuff. Judging the walk off? Oh, Cindy Crawford, our OG House Of Style host, NBD.

Harry and Liam took to the runway in fan-made shirts: one featured song lyrics, another song titles, and one just had 5 stripes and, TBH, I'm not sure how it was relevant to 1D. One of the shirts Harry couldn't get over his headband in time, so he just carried it in front of his tattooed torso, which was pleasant, but also unusual. I mean, CHELLO, you're Harry Styles. We've seen you shirtless before! You were shirtless throughout 1D Day! Why so shy in front of a professional model? You know her. You made pizza with her kids, remember? She won't judge you too harshly!

Read More...

Tags , , , , , , , , One Direction

One Direction

One Direction on the red carpet at the 2013 AMAs.
Photo: Getty Images

Does anyone know what vitamins One Direction takes? What magical concoction gives them the ability to host a 7-hour livestream for 1D Day yesterday and then roll up to the AMA Red Carpet looking fresh, coordinated, and as cute as ever? Because HEYYY, I WANT SOME.

For their arrival, the guys stuck to a black and grey palette, but in varying forms of dressiness: Harry had on a tuxedo jacket, while Niall had on a charcoal bomber jacket. Liam, as usual, had on an inexplicable trench coat. All five guys wore tight black jeans and, unusually, Harry's weren't ripped at the knees! These must be his formal jeans. Louis, as always, skipped socks because having smelly feet must be his ~thing~. Zayn's turtleneck was not out of place, despite being in L.A., because, as you may have heard, it's 61 degrees there and all Angelenos are freaking out about the cold front. If Zayn gets too cold, Liam could lend him his coat. He always has one with him.

Read More...

Tags , , , , , , , , , , , One Direction

One Direction

One Direction on the cover of 'Seventeen' Magazine.
Photo: 'Seventeen' Magazine

When we heard One Direction would be on the cover of Seventeen Magazine's December/January issue, we were, obviously, excited for new photos to adorn our bedroom walls with/glue onto a body pillow to sleep next to. But then, we saw the cover and were like: hold up, Harry's hair hasn't had that beautiful swoosh in, like, almost a year. Liam and Zayn haven't been this clean shaven for months! Do these five guys have Benjamin Button syndrome or what? Then, after racking through our encyclopedic knowledge of all 1D photo shoots in the history of the world, we realized we'd seen this photo before!

Read More...

Tags , , , , , , , , , , One Direction

About This Blog

MTV Style follows how people express themselves through fashion and beauty, from our favorite pop culture icons to you, the reader. We cover the fun, loud side of the industry with news, trends, interviews, videos, and more — MTV Style is fashion at full volume.

+ E-mail the editors: style@mtv.com
+ Follow us on Twitter:
@MTVstyle

+ Like us on Facebook:
Facebook.com/MTVstyle

+ Find us on Tumblr:
MTVstyle.Tumblr.com

+ Find us on Google+:
+MTVstyle


Editorial Director
Sophia Rai
Staff Editor
Gaby Wilson
West Coast Editor
Chrissy Mahlmeister
Assistant Editor
Maeve Keirans
Editorial Assistant
Jessie Peterson

Featured Comment

I love these two as a couple. What a festive way to celebrate two important events in their life. Mariah looks like a dream.

Posted by Journey on Mariah Carey And Nick Cannon Shut Down Disneyland To Renew Vows In Cinderella-Themed Ensembles
©2015 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.